- Do You Know Where Your CPM Is?
OMMA Magazine, Catharine P. Taylor - Thursday, July 15, 2010
If you're in the online advertising business, you've finally seen the headli ...
- The 100 Most Important Online Publishers
OMMA Magazine, OMMA Editors - Thursday, June 24, 2010
Go ahead. Say it. Importance is subjective. Well, exactly. The following li ...
- Come Undone
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
You may not be your khakis, but you are your data. Med ...
- Can Science Save the Banner?
OMMA Magazine, Steve Smith - Wednesday, April 7, 2010
In 2009, you couldn't tell if the market for display advertising w ...
- Logging In: The Ad Placement Tightrope
OMMA Magazine, Sacha Carton - Wednesday, April 7, 2010
When you build a company, blood, sweat and tears are invested in ...
- Web U: Optimization Overdose
OMMA Magazine, Paul Knegten - Monday, March 1, 2010
Demand side platforms (DSPs) are a giant leap forward for Adkind. Th ...
- DSP Focus: A Multitude of Possibilities
OMMA Magazine, John Nardone - Friday, May 14, 2010
DSPs, or demand-side platforms, are hot. The online trade press is fu ...
- Logging In: The False Darwinism Of Competition
OMMA Magazine, John Nardone - Tuesday, January 5, 2010
How many ad networks on one media plan are too many? ...
- Ad Nets Focus: The New Vertical Is Horizontal
OMMA Magazine, Donnovan Andrews - Tuesday, January 5, 2010
Vertical ad networks once promised deeper service based on transparency, so-called "exper ...
- Mob Wars: The Mobile Ad Nets
OMMA Magazine, Mark Walsh - Friday, May 14, 2010
With its proposed $750 million acquisition by Google, AdMob would be t ...