- News Corp. Swaps Online Ad Network For Rubicon Stake
Around the Net In Media, Fern Siegel - Tuesday, November 2, 2010
News Corp. has obtained a minority stake in The Rubicon Project, ...
- Yahoo To Advertisers: Hey, We're An Ad Network Too
Online Media Daily, Laurie Sullivan - Tuesday, November 2, 2010
Yahoo's move to add Personalized Retargeting and rebrand its three-year-old Ad Netwo ...
- Ad Nets Must Use Data More Effectively, Keep Goals In Sight
Online Media Daily, Gavin O'Malley - Tuesday, November 2, 2010
Marketers had better understand the metrics that ad networks are using ...
- Ad Networks Pair Up: Specific Media Buys BBE
Around the Net In Media, Fern Siegel - Monday, November 1, 2010
Ad network Specific Media has just gotten a lot bigger: It h ...
- Rubicon Acquires Fox Audience Net, Claims It Will Replace Ad Servers
Online Media Daily, Joe Mandese - Tuesday, November 2, 2010
With designs on becoming the dominant online display advertising platform in ...
- Advertisers, Agencies Plan Shift From General To Targeted Ad Networks, Remain Dubious About DSPs
Online Media Daily, Joe Mandese - Monday, November 1, 2010
Spending on general, broad-based ad networks -- which currently are the domina ...
- Agencies: Want To Pay Higher, Not Lower CPMs
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Seems like the pioneers of the ad network marketplace may have gott ...
- How Much Would You Bid?
Show Daily, Joe Mandese - Tuesday, November 2, 2010
Advertising.com director of sales strategy Greg Skipper demonstrated is strategic selling skil ...
- The Dog Years (Not Days) Of The Ad Nets Business
Show Daily, Joe Mandese - Tuesday, November 2, 2010
OMMA Ad Nets got off to a perplexing note in New Yo ...
- Ad Premiums: 'Economist' Ideas Channel Targets Elite Mind-Set
MediaDailyNews, Fern Siegel - Wednesday, October 27, 2010
The Economist Group launched its latest online business: Ideas People Channel. Debuti ...
- Video Gets Specific: Vanderhook On Buying BBE
Data and Targeting Insider, Steve Smith - Friday, October 22, 2010
As Mediapost's AdNets conference returns to New York on Nov. 2, ...
- Greystripe 4Q Figures Show Growing Demand For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Mobile ad network Greystripe has been one of the indirect beneficiaries ...
- Bid4Spots Preps Buildout To Expand Ad Options
MediaDailyNews, Erik Sass - Friday, October 15, 2010
Bid4Spots, which operates online reverse auctions for remaindered radio and cable advertisi ...
- Canoe Ventures' iTV Polling Boon To Advertisers
MediaDailyNews, David Goetzl - Thursday, October 14, 2010
After having recently launched its "request-for-information" interactive advertising platform, Canoe Ventures ...
- YuMe Unveils Buy-Side Video Ad Management Platform
Online Media Daily, Gavin O'Malley - Wednesday, October 13, 2010
Catering to media agencies, advertisers and agency trading desks, video ad technolo ...
- Canoe, ANA Launch Partnership
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
In a move that could ultimately build advertiser interest in its ma ...
- OneRiot To Shutter Search Portal
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 12, 2010
In order to focus entirely on its ad network, real-time social sear ...
- Ringleader Adds 'Mobile Cookie' Certification For Publishers
Online Media Daily, Mark Walsh - Thursday, October 7, 2010
Mobile ad firm Ringleader Digital has launched a certification program for publishe ...
- Undertone Networks Launches DirectConnect
Online Media Daily, Gavin O'Malley - Wednesday, October 6, 2010
Premium ad network Undertone Networks on Wednesday debuted a new product th ...
- NBC Invests In Invidi's Addressable Ad System
MediaDailyNews, Wayne Friedman - Tuesday, October 5, 2010
Addressable advertising systems have been getting attention from all media companies ...
- AppNexus Secures Funding, Adds Microsoft As Investor
Online Media Daily, Laurie Sullivan - Tuesday, October 5, 2010
AppNexus revealed Tuesday it raised $50 million in Series C funding ...
- Going Shopping: Glam Taps Roston To Head M&A Efforts
Online Media Daily, Gavin O'Malley - Friday, September 24, 2010
To bolster continued M&A efforts, female-focused media and ad network Glam Med ...
- Ad Network Rocket Fuel Lands $10 Million Funding
Online Media Daily, Mark Walsh - Wednesday, September 22, 2010
Rocket Fuel, an ad network founded by a trio of Yahoo vetera ...
- AdSafe Launches Supply-Side System, Intends To Preempt Brand Friction
Online Media Daily, Joe Mandese - Wednesday, September 22, 2010
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," ...
- Facing Stiff Competition, Microsoft Launches Mobile SDK
Online Media Daily, Gavin O'Malley - Thursday, September 16, 2010
Microsoft Advertising on Thursday debuted its Mobile Advertising SDK for Windows Pho ...
- Negotiating The Path To Conversion
SearchBlog, Laurie Sullivan - Friday, September 17, 2010
Search engine marketing has become a necessity these days. While it c ...
- Greystripe Extends Ads To Mobile Web
Online Media Daily, Mark Walsh - Wednesday, September 15, 2010
Mobile ad network Greystripe has built its business on rich media ...
- AdMeld Names Jason Kelly Chief Media Officer
Online Media Daily, Gavin O'Malley - Tuesday, September 14, 2010
Ad optimization technology provider AdMeld on Tuesday named Jason Kelly as chi ...
- SocialVibe Launches SVnetwork, Taps Millions Of Third-Party App Users
Online Media Daily, Staff Writers - Wednesday, September 8, 2010
After months of beta testing, SocialVibe Inc. Tuesday launched the SVnetwork, ...
- Global Ad Exchange Seeks To Solve Quality Inventory Dilemma
Online Media Daily, Laurie Sullivan - Tuesday, August 31, 2010
A Dentsu subsidiary will give U.S. and European advertisers a portal in ...