- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- Fox Risks Performance Media Blackout On YouTube TV
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 26, 2025
With streaming growing into one of the largest performance media channels, c ...
- Musk's Near $100B OpenAI Bid Could Complicate Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, August 22, 2025
A bid for $97.4 billion for OpenAI's assets was reportedly discussed betwe ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- What Google's AI-Powered Pixel 10 Gives Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 20, 2025
NBA star Stephen Curry will support Google's hardware, features and AI servic ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...
- Google AI Unlocking Privacy-Based Results For iOS Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The advances in mobile ad formats using AI-powered tools and privacy-centric measureme ...
- Search.com's $35B Bid For Chrome Tops Perplexity's, Barely
MediaDailyNews, Laurie Sullivan - Friday, August 15, 2025
The deal is backed by JP Morgan and several private equity group ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- A+E Global Media Donates Performance CTV Inventory To Nonprofits Through AdGood
MediaDailyNews, Laurie Sullivan - Thursday, August 14, 2025
The partnership gives nonprofits access to generative AI ad creation tools a ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- Mitigate AI Meltdowns: Innovation Vs. Unchecked Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, August 11, 2025
Ignoring AI's potential risks can make it a liability - even f ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- Microsoft Bing Market Share Grows As Google's Slightly Declines
Performance Marketing Insider, Laurie Sullivan - Friday, August 1, 2025
We can attribute Microsoft's gain and Google's loss to AI, according ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...