- Shopify, Google Co-Develop Agentic Shopping Standard
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Shopping across Google's platforms will soon roll out supported by the "Univers ...
- Lyft Creates Interactive Ad Unit With Haptics App Feature
Performance Marketing Insider, Laurie Sullivan - Friday, January 9, 2026
Lyft for the first time has added interactivity and haptics technology ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- Microsoft Powers Agentic For Retail, From Purchase To Checkout
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
The tools, announced ahead of next week's NRF conference, support merchandising, marketin ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...
- How Howie Mandel's Clean Eating Ties To Agentic Measurement
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 7, 2026
The jump to marketing mix modeling-like features for small companies became ...
- Omnicom Works With Google To Create AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Omnicom is working with Google to create AI agents that improve inte ...
- Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 6, 2026
Google has quietly redrawn its rules around advertising based on the typ ...
- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- Reddit Uses AI To Personify 'Top Audiences' For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
Analyzing authentic conversations made possible through AI is a major theme ...
- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Advertising Vet Warns AI Protocols Hide Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, December 29, 2025
Fraud across programmatic media buying and ad serving continues, although industry exe ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Google Search Traffic Shifts To Discover Mobile
Performance Marketing Insider, Laurie Sullivan - Friday, December 26, 2025
New data confirms the decline in search traffic being sent to ne ...
- EU: TikTok Ordered To Add Search, Ad Filters
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 24, 2025
TikTok will introduce additional search options and filters after the European Commissi ...
- Instacart Ends AI Price Test, Why Promotions Won Over Manipulation
Performance Marketing Insider, Laurie Sullivan - Monday, December 22, 2025
Instacart said Monday it would end the use of an AI-powered to ...
- YouTube: Major Gap In Podcast Video Ad Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 19, 2025
A study released this week suggests YouTube's podcasting dominance comes with ...
- Will AI Recommendations Reduce Risk Of Retail Returns?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 17, 2025
Consumers spent $187.3 billion from Nov. 1-Dec. 12, which represents 6.1% grow ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- Pinterest's Vision Of TvScientific Acquisition: Long-Term Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, December 15, 2025
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. B ...
- Meta Pushes Creator-Brand Partnerships For Holiday Campaigns
MediaDailyNews, Colin Kirkland - Friday, December 12, 2025
To help advertisers and agencies better identify worthwhile UGC content, Meta wi ...
- AI Puts Strain On Google As OpenAI Recruits Employees
Performance Marketing Insider, Laurie Sullivan - Monday, December 15, 2025
Growing competition among AI startups has infiltrated to loosen the hold ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Google's AI Imperative: A New Era for Advertisers Entering 2026
Performance Marketing Insider, Laurie Sullivan - Monday, December 8, 2025
Innovation from Google this year positioned brands to tackle what comes ne ...
- YouTube Tells Aussie Kids To Come Back At Age 16
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 3, 2025
YouTube confirmed Wednesday that it will adhere to Australia's upcoming social-media b ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Chatbots Help With Holiday Purchase Decisions, Adobe Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, November 26, 2025
Consumers have already spent nearly $79.7 billion online this holiday season ...