- PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
WPP Media, Butler/Till, MiQ and others today announced they are working ...
- Advertising Vet Warns AI Protocols Hide Fraud
Data & Programmatic Insider, Laurie Sullivan - Monday, December 29, 2025
Fraud across programmatic media buying and ad serving continues, although industry exe ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- Google Search Traffic Shifts To Discover Mobile
Performance Marketing Insider, Laurie Sullivan - Friday, December 26, 2025
New data confirms the decline in search traffic being sent to ne ...
- EU: TikTok Ordered To Add Search, Ad Filters
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 24, 2025
TikTok will introduce additional search options and filters after the European Commissi ...
- Instacart Ends AI Price Test, Why Promotions Won Over Manipulation
Performance Marketing Insider, Laurie Sullivan - Monday, December 22, 2025
Instacart said Monday it would end the use of an AI-powered to ...
- YouTube: Major Gap In Podcast Video Ad Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 19, 2025
A study released this week suggests YouTube's podcasting dominance comes with ...
- Will AI Recommendations Reduce Risk Of Retail Returns?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 17, 2025
Consumers spent $187.3 billion from Nov. 1-Dec. 12, which represents 6.1% grow ...
- Anthropic, Block, OpenAI Form Agentic Foundation To Ensure Open Sourcing
MediaDailyNews, Laurie Sullivan - Tuesday, December 16, 2025
Anthropic, Block, OpenAI and other AI-tech companies recently launched the Agentic ...
- Pinterest's Vision Of TvScientific Acquisition: Long-Term Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, December 15, 2025
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. B ...
- Meta Pushes Creator-Brand Partnerships For Holiday Campaigns
MediaDailyNews, Colin Kirkland - Friday, December 12, 2025
To help advertisers and agencies better identify worthwhile UGC content, Meta wi ...
- AI Puts Strain On Google As OpenAI Recruits Employees
Performance Marketing Insider, Laurie Sullivan - Monday, December 15, 2025
Growing competition among AI startups has infiltrated to loosen the hold ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Google's AI Imperative: A New Era for Advertisers Entering 2026
Performance Marketing Insider, Laurie Sullivan - Monday, December 8, 2025
Innovation from Google this year positioned brands to tackle what comes ne ...
- YouTube Tells Aussie Kids To Come Back At Age 16
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 3, 2025
YouTube confirmed Wednesday that it will adhere to Australia's upcoming social-media b ...
- Data, Metrics Once Unattainable Now Possible With AI
Performance Marketing Insider, Laurie Sullivan - Monday, December 1, 2025
As AI opens more sophisticated methods to reach intended audiences, the go ...
- What Does Today's Marketing Performance Look Like?
Performance Marketing Insider, Laurie Sullivan - Friday, November 28, 2025
The big challenge in negotiations between CMOs and CFOs is how markete ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Chatbots Help With Holiday Purchase Decisions, Adobe Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, November 26, 2025
Consumers have already spent nearly $79.7 billion online this holiday season ...
- OpenAI Adds Shopping Research For Product Discovery
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 26, 2025
Building on what consumers share to personalize a buyer's guide, the featu ...
- NYT Advertising Blows Past Google Search To Build Its Own Destiny
Data & Programmatic Insider, Laurie Sullivan - Monday, November 24, 2025
The New York Times' advertising arm is finding it can write i ...
- Turning Black Friday Message Fatigue Upside Down
Performance Marketing Insider, Laurie Sullivan - Friday, November 21, 2025
Consumer fatigue is driven not by ad message volume but by a ...
- Google Meets Apple On Yellow Brick Road
Performance Marketing Insider, Laurie Sullivan - Thursday, November 20, 2025
The campaign confirms - without actually admitting it - that Google Gemi ...
- Analytics Firm Moves Measurement Into Agentic Amid Acquisition Talks
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
AppsFlyer rolled out a series of products steeped in agentic AI ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Rob Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- Microsoft Animates Images, Adds Performance Tracking To Copilot
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Microsoft Advertising has expanded Copilot capabilities with image animation for video creati ...
- Realeyes Spins Off 'Adverteyes' To Focus On Ad Performance, Outcomes
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2025
Realeyes Chief Growth Officer Max Kalehoff has been named CEO of t ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...