- Local Yokel Debuts Hyper-Local Online Ad Service
Online Media Daily, Gavin O'Malley - Monday, July 18, 2011
From restaurant reviews to hyper-local news, the Web is fast becoming ...
- Tap.Me Taps Impressive Agency Team
Online Media Daily, - Thursday, July 7, 2011
Game advertising platform developer Tap.Me has tapped a pretty impressive advertising adviso ...
- Hulu Plus Closes on 1M Subs and Over-the-Top Service Revenues to Escalate Sharply
VidBlog, Steve Smith - Thursday, July 7, 2011
In coming years, more and more TV viewers will be doing wh ...
- ChoiceStream Crunches Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method ...
- ADmantX Adds $2.8M To Enhance Sales, Marketing
Online Media Daily, Gavin O'Malley - Wednesday, June 8, 2011
Contextual ad startup ADmantX on Wednesday said it raised $2.8 million, l ...
- CenturyTel Obtains Mixed Ruling In Ad Targeting Suit
Online Media Daily, Wendy Davis - Monday, June 6, 2011
A federal judge has dismissed a portion of a potential class-action lawsu ...
- Millard Named To Simulmedia Board
Online Media Daily, - Wednesday, June 1, 2011
Simulmedia, a targeted television advertising platform and network, named Wenda Harris Millar ...
- Auditude Partners With Major League Gaming
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Hoping to better target live audiences, Major League Gaming is expected ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- PubMatic Acquires ReviNet, Ups Ad Net Reach
Online Media Daily, Gavin O'Malley - Tuesday, May 17, 2011
Lining up a solid list of publishers, supply-side platform PubMatic on Tuesd ...
- Preserving Advertising
OMMA Magazine, Joe Mandese - Friday, April 29, 2011
For an industry that produces something most people say they detest a ...
- Arbitron TAPSCAN Gets MRC Accreditation
MediaDailyNews, Erik Sass - Wednesday, April 20, 2011
Radio ratings firm Arbitron announced that TAPSCAN, its Web-based sales proposal a ...
- Martinez Joins Mochila As Regional Sales Manager
Online Media Daily, - Wednesday, April 20, 2011
Sonia Figueroa Martinez has joined Mochila as regional sales manager. ...
- Adaptly Raises $2.7 Million From KBS, Others
Online Media Daily, - Tuesday, April 19, 2011
MDC Partners agency Kirshenbaum Bond Senecal, along with First Round Capital, Charl ...
- Arbitron, Marketron Unveil New Radio Tracking, Planning Tools
MediaDailyNews, Erik Sass - Friday, April 15, 2011
As the radio business struggles to win back billions in ad spendin ...
- Skype's CMO: New Ad Push, Social Engagement
Online Media Daily, Mark Walsh - Friday, April 15, 2011
Popular Internet voice and chat service Skype rolled out display advertising ...
- TubeMogul Shifts To Real-Time Video-Ad Buying
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
TubeMogul has relaunched its PlayTime video ad solution as a demand-side platfo ...
- Rovi To Launch Interactive Ad Trial
MediaDailyNews, David Goetzl - Tuesday, April 5, 2011
Rovi, the company that powers interactive program guides, said it will laun ...
- Adap.tv Adds $20M In Financing, MarketPlace Big Success
Online Media Daily, Gavin O'Malley - Tuesday, March 29, 2011
Video ad company Adap.tv on Tuesday said it closed $20 million ...
- Universal Studios Taps Video DSP DataXu For 'Adjustment'
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Marketers gained a demand-side platform to support video ads when DSP Data ...
- Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Twitter began beta testing the ability to geographically target Promoted Accounts a ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- AT&T Hackathon Invites LA Companies To Cross-Innovate
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
AT&T Interactive wants to create a tech community in Los Angeles th ...
- Google DoubleClick Integrates Real-Time Bidding For In-Stream Video
Online Media Daily, Laurie Sullivan - Thursday, March 17, 2011
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing ...
- 4As Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
Feeling that there is significant runway in establishing free VOD as ...
- Correction: Yahoo Not Part of DoubleVerify Compliant List
Online Media Daily, - Thursday, March 10, 2011
The headline and content of a story ("DoubleVerify: B3, Invite, VivaKi T ...
- DoubleVerify: MIG, Invite, VivaKi Top Compliant Ad Platform List
Online Media Daily, Gavin O'Malley - Thursday, March 10, 2011
For the second half of 2010, ad platforms deemed the most complia ...
- Automated Ad Startup Vurve Gets $4.5 Mil
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 4, 2011
Vurve -- a start-up that promises small businesses "advertising on autopilot" ...
- MediaTrust Launches Online Ad Bidding Platform
Online Media Daily, - Tuesday, March 1, 2011
MediaTrust, a digital performance marketing company, launched MediaTrust's PerformanceExchange. ...