MediaTrust Launches Online Ad Bidding Platform

  • March 1, 2011
MediaTrust, a digital performance marketing company, launched MediaTrust's PerformanceExchange. MTPX is an online performance-based platform that connects advertisers with prospective customers, in real-time, via MediaTrust's CPC bidding system. Consolidating the management of multiple channels into one ad exchange, MTPX makes it easy for advertisers to generate sales and leads beyond traditional search and display advertising. Starting with email as its first premium channel, MTPX ads are wrapped in relevant graphics. The winning bidders' text ads are dynamically served in real-time when the email is opened.

1 comment about "MediaTrust Launches Online Ad Bidding Platform".
Check to receive email when comments are posted.
  1. Elizabeth Kulin from ZEDO, March 21, 2011 at 4:18 p.m.

    Performance exchange is an interesting concept. There are so many types of exchanges for different needs and inventory. For example, there is going to be a new type called Zinc that will be newspaper inventory only. It is currently in beta, invite only, form - but there are invitations available. Secure your spot to be one of the first to Zinc:

    Advertisers visit - www.zincx.com/advertisers
    Publishers visit - www.zincx.com/publishers

Next story loading loading..