- Open X Acquires LiftDNA To Streamline Ad Serving
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
OpenX Technologies, which supports ad exchange and ad serving, said Monday ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Attribution Confusion
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
What's wrong with the state of online attribution? What's right with ...
- Your Attention, Please!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Social video analytics firm Visible Measures knows how to hold an audience ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortens ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
VidBlog, Daisy Whitney - Thursday, February 9, 2012
If you're doing something right, eventually every one wants a piece ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're al ...