- AccuWeather, Amobee Team On Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, April 25, 2012
AccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me
Online Media Daily, Gavin O'Malley - Wednesday, April 11, 2012
Forget about click-through rates. When it comes to online video advertising, it ...
- DoubleVerify Trust Index Details State Of Ad Verification
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 4, 2012
DoubleVerify released the 2H 2011 Trust Index study that analyzes and provid ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...