Tag results for "ad spending"
- Reddit Turns 20 Years Of Conversations Into Performance InsightsCollective knowledge from more than 22 billion posts and comments across hum ...
- Magna Revises Global Ad Outlook Down SlightlyThe IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlo ...
- GAI Revenue And Performance Modeled By New Street ResearchHow much will generative AI-based ads, creative, and tools increase revenue f ...
- IAB Expands 'Excellence' Leadership To Keep Up With InnovationThe new leadership team will support innovations that are beginning to ga ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic SpendNine percent of sites with open programmatic spend were flagged as Ma ...
- AI Search Ad Spend To Reach $26B By 2029AI search ads will impact traditional search businesses and present challenges f ...
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- SEO's New AI Models And MeasurementsMarketers must adapt to a new world where Google is less releva ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This SeasonThe number of brand deals has leveled off, but spending per de ...
- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025"Although we continue to believe this take is accurate in the mi ...
- Why Campbell's Soup Is Sizzling -- But Snacks Are StaleConsumers are cooking more but snacking less, pushing the brand to rethi ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad IndustryHopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This YearA Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Ad Spend Slide: Email Among Channels Taking A Hit This YearOver half of marketers worldwide expect to reduce their ad spend ...
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media MarketsBorrell projects local digital ad spending to grow by 3.9% in 20 ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Streaming Upfront Media Dollar Share Climbs To 32%In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This YearFive months into 2025, Guideline is drawing on a quarter of actu ...
- Gartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To InflationA Gartner study found 59% of CMOs reported having an insufficient budg ...
- 4A's Appoints Justin Thomas-Copeland As CEOThe agency veteran succeeds Marla Kaplowitz, who is departing at the e ...
- 'Thunderbolts' Strikes Box Office, Opens With $76MNational TV media spending to date for 'Thunderbolts' is at an avera ...
- Ad Market Rebounds In March, Delivers High Single-Digit GrowthThe U.S. Ad Market Tracker which decelerated to 2.4% in February ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV ViewingLinear TV had the bulk of ad-supported viewing at 58%, with streami ...
- Automotive TV Spending Rises 10.8% In March"Basketball was on everyone's mind in March - including automotive advertisers," sa ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- 'Sinners' Keeps Shocking, Sets Second Week RecordThe film had an average national TV ad spend, but analysts we ...
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ GrowsDisney+ is one of the few streaming brands that has raised i ...
