- 'Fantastic Four' Second Week A Bit Less Fan-tastic At $40M
MediaDailyNews, Wayne Friedman - Sunday, August 3, 2025
"Fantastic" had a box-office drop of nearly 70% from its first-week $1 ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Linear's Ad-Supported Adult Viewing Share Still Near 70%
Advanced TV Insider, Wayne Friedman - Wednesday, July 23, 2025
The non-profit trade association for the ad-supported TV industry says June's streami ...
- Late-Night Shows Pacing $185M In Ad Sales, Up 6%
Television News Daily, Wayne Friedman - Monday, July 21, 2025
"The Late Show with Stephen Colbert" took in nearly $60 million ov ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds
Television News Daily, Wayne Friedman - Wednesday, July 16, 2025
In a new study from Mediaocean, 72% of media and marketing exe ...
- 'Superman' Leaps Weekend Box Office In A Single Bound
MediaDailyNews, Wayne Friedman - Monday, July 14, 2025
"Superman" scored $122 million in box-office revenue for its mid-July opening ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Samsung Ads Helps Gaming Brands Find Users On Its CTV Platform
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
Samsung Ads is offering an advertising product that targets mobile gamers w ...
- Jurassic 'Rebirth' Takes $141M Box Office Bite
MediaDailyNews, Wayne Friedman - Monday, July 7, 2025
A blockbuster-like $32.3 million was spent in national TV advertising, per estimat ...
- Premium Streamers' Advertising/Promos Down 46% In First Half
Television News Daily, Wayne Friedman - Tuesday, July 1, 2025
Major brands that cut TV advertising include Amazon Prime Video, down ...
- Apple Original 'F1' Laps The Box Office With $55M Opening
MediaDailyNews, Wayne Friedman - Sunday, June 29, 2025
EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- FTC Prohibits Omnicom/IPG From Using Political/Ideological POV In Media Buys
MAD, Steve McClellan - Monday, June 23, 2025
The proposed merger deal consent order would explicitly prohibit the holdco fr ...
- Retail Media Networks Transition Into Commerce Collectives
Data & Programmatic Insider, Laurie Sullivan - Monday, June 23, 2025
Swiftly found a way to aggregate the collective power of independent a ...
- Summer Box Office Up 24%, 'Dragon' Takes Top Spot Again
MediaDailyNews, Wayne Friedman - Monday, June 23, 2025
The biggest disappointment was Walt Disney's "Elio" which only got to $ ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Magna Revises Global Ad Outlook Down Slightly
MediaDailyNews, Joe Mandese - Sunday, June 15, 2025
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlo ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic Spend
Publishing Insider, Ray Schultz - Sunday, June 8, 2025
Nine percent of sites with open programmatic spend were flagged as Ma ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...