- Meta API Update Finds Alt Uses For Excluded Ad Placements
MediaDailyNews, Colin Kirkland - Thursday, October 9, 2025
Meta is rolling out marketing API changes designed to improve ad performan ...
- YouTube Introduces Multimodal Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, October 9, 2025
YouTube is making it easier to measure the impact of organic a ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- State-Level Ad Spend Predicts Economic Downturn
Planning & Buying Insider, Joe Mandese - Thursday, October 2, 2025
A new, first-of-its-kind analysis indicates local ad spending is a leading indicat ...
- Assembly: It's The Political Ad Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, October 2, 2025
That's the gist of a new political ad tracking report being releas ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- WARC Upgrades Global Ad Forecast On Surge In Retailer Social Spending
MediaDailyNews, Colin Kirkland - Friday, September 26, 2025
A new report from the World Advertising Research Center shows ad spe ...
- TikTok US Latest Version Valued At An Estimated $14B
Performance Marketing Insider, Laurie Sullivan - Friday, September 26, 2025
President Trump said China approved the deal and signed an executive ord ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Vibe Strategy
Media 3.0, Joe Mandese - Monday, September 22, 2025
The concept is a bit like vibe coding, but applied to bra ...
- CTV Approaches A Third Of TV Ad Spending
MediaDailyNews, Joe Mandese - Thursday, September 11, 2025
The finding comes as the medium surpasses total viewing and approaches pari ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Advertising's Canary In The AI Coal Mine
Planning & Buying Insider, Joe Mandese - Wednesday, September 10, 2025
The most recent ad-spending data may be the first marketplace evidence th ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Automotive TV Spending Drops 31% In August
Marketing Daily, Tanya Gazdik - Sunday, September 7, 2025
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeabili ...
- Wieser: Q2 Ad Spend Rises On Digital Expansion, TV Sinks 2%
Television News Daily, Wayne Friedman - Monday, September 8, 2025
Going forward, Wieser says, ongoing concerns over tariffs will raise risks f ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Midterm Political TV Ad Spend Up 22% To $10.8B
Advanced TV Insider, Wayne Friedman - Wednesday, September 3, 2025
For next year, AdImpact sees broadcast TV still commanding a dominant 4 ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- OOH Ad Spending Rises 3% To $2.86B In Q2
MAD, Steve McClellan - Friday, August 29, 2025
FIFA is already spending big in the medium - over $5 milli ...
- Summer Box Office Weakens On Lower Theatrical Ad Spending
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2025
Movie studios overall are spending less on TV marketing for theatrical releas ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Robert Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- Warner Bros. Scores Another Big Opening With 'Weapons'
MediaDailyNews, Wayne Friedman - Monday, August 11, 2025
It is the studio's seventh first-place opening this year and the six ...
- 'Four' Second Week Not-So-Fantastic
MediaDailyNews, Wayne Friedman - Sunday, August 3, 2025
"Fantastic" had a box-office drop of nearly 70% from its first-week $1 ...