Tag results for "ad spending"
- Ad Market Rebounds In March, Delivers High Single-Digit GrowthThe U.S. Ad Market Tracker which decelerated to 2.4% in February ...
- Automotive TV Spending Rises 10.8% In March"Basketball was on everyone's mind in March - including automotive advertisers," sa ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- 'Sinners' Keeps Shocking, Sets Second Week RecordThe film had an average national TV ad spend, but analysts we ...
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ GrowsDisney+ is one of the few streaming brands that has raised i ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Retail Media CTV Ad Spend Expected To Hit $5B In 2025By 2028, after three years of 27.2% compounded annual growth, a doubli ...
- Advertising Industry Faces Whiplash From Trump's Sweeping TariffsAd platforms with high exposure to performance-driven campaigns and Chinese brands fa ...
- NBA Regular-Season TV Ad Spend Flat At $636M, Viewership Dips To 1.53MAverage national TV viewership has seen a slight 2% decline to ...
- Temu Pulls Its Google Shopping Ads, App Store Downloads And Ranking ImpackedAfter Temu discontinued Google Shopping ads in the U.S. last week, i ...
- Support For Curtailing Misinformation Falls To Lowest Point Since Trump's Last AdministrationAlarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting so ...
- March Madness Brands Top Recall: Freshpet, TurboTax, Geico, Dick's, Buffalo Wild WingsFreshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth OfficerGieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- Brands Continue To Invest More In Influencer-Led CampaignsBrands remain determined to increase influencer marketing spend, according to a surv ...
- How To Stop Diminishing Returns In Performance MediaAd fatigue, competition, and platform changes are making it more difficult ...
- Q4 'Open' Programmatic Up 10% To $7.6B - 34% Of CTV Ad SpendRoughly 90% of all CTV advertising is sold programmatically. All global C ...
- Similarweb Acquires The Search MonitorThe companies have independently supported data, optimization and advertising and together ha ...
- TikTok Expands Smart+ Catalog Ads And MoreTikTok is focused on expanding its Smart+ automated ad solution, with ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook DownwardIPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...
- Not Snowy Or Showy: Weak Domestic Opening For 'Snow White'One key marketing indicator shows Disney placed one of the biggest pre-openi ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years"By now, nearly three months into the year, what we can s ...
- Sports Betting TV Spend: $130.8M, FanDuel And DraftKings TopsThis came from 24,110 airings and 10.9 billion impressions, coming amid hea ...
- Women's Sports TV Ads More Than Double In 2024 - To $244MWomen's live sports boosted engagement for brands by 40% vs. the avera ...
- X Experiences Major CyberattackOver 41,000 people reported problems with accessing X Monday morning on us ...
- OOH Ad Spend Hit Record $9.1B In 2024Total revenue was up 4.5% from 2023 while digital OOH was ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions DownLegacy-owned, TV network-based media companies are heavily using their own networks ...
- If Not Banned This Year, TikTok Ad Spend Projected To Hit $30BWith $11.8 billion in expected U.S. ad revenue - a 21% increa ...
