- X Experiences Major Cyberattack
MediaDailyNews, Colin Kirkland - Tuesday, March 11, 2025
Over 41,000 people reported problems with accessing X Monday morning on us ...
- OOH Ad Spend Hit Record $9.1B In 2024
MAD, Steve McClellan - Thursday, March 6, 2025
Total revenue was up 4.5% from 2023 while digital OOH was ...
- Streamers' TV Promo Spend Sinks 38%, Airings And Impressions Down
Television News Daily, Wayne Friedman - Friday, March 7, 2025
Legacy-owned, TV network-based media companies are heavily using their own networks ...
- If Not Banned This Year, TikTok Ad Spend Projected To Hit $30B
MediaDailyNews, Colin Kirkland - Wednesday, March 5, 2025
With $11.8 billion in expected U.S. ad revenue - a 21% increa ...
- Core Local Ad Spend Projected To Grow 6.1% This Year
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2025
Total local digital media will land at $89.6 billion, with traditional med ...
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7M
Television News Daily, Wayne Friedman - Tuesday, March 4, 2025
ABC says younger 18-34 viewers tallied the best results in five yea ...
- Oscars: Indie Film 'Anora' Wins Best Picture, Hulu TV Show Glitches
MediaDailyNews, Wayne Friedman - Monday, March 3, 2025
Small film distributor Neon took home five Oscars for the independent mov ...
- This Year's Ad Market Begins On Healthy Note, January Expands 7.4%
MediaDailyNews, Joe Mandese - Thursday, February 27, 2025
January's growth expands on the same month a year ago, and follo ...
- Retail Media Ad Impressions Surpass 75B
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Some of the fastest-growing retailers in retail media ad impressions during t ...
- X Rolls Out Grok-Powered AI Ads
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Similar to automated ad tools launched by Google and Meta, X's Grok-power ...
- X Eyes $44B Funding, Said To Pressure Brands' Return
MediaDailyNews, Colin Kirkland - Friday, February 21, 2025
Despite its value and reputation being tarnished through staff cuts, threats aim ...
- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Why Some Think AppLovin Will Surpass TikTok's Growth
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2025
AppLovin could surpass the performance and scale TikTok has seen since t ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...
- A Third Of Advertisers Struggle With Retail Media ROI
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
Skai's State of Retail Media 2025 explores critical industry shifts in reta ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Wildfire Systems Launches 'Distributed' Commerce Network
Performance Marketing Insider, Laurie Sullivan - Monday, February 3, 2025
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Universal's 'Dog Man' Scores Leading $36M Late January Opening
MediaDailyNews, Wayne Friedman - Sunday, February 2, 2025
National TV ad spend for domestic theatrical movies is now a collecti ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- Investments In Connected Commerce, Tech Stacks Rise To $585B
Performance Marketing Insider, Laurie Sullivan - Thursday, January 30, 2025
Winterberry Group estimates investments in connected commerce and technology stacks will dri ...
- Reddit Is Seen As Fastest-Growing Digital Ad Platform
Research Intelligencer, Rob Williams - Wednesday, January 29, 2025
The social-media platform known for user-led communities has more room for grow ...
- Ad Market Re-Accelerates At Year-End, Expands 8.5% In 2024
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
December tied for the second-highest growth month of the year, matching August ...
- Meta: 'Community Notes' Will Not Affect Paid Ads
MediaDailyNews, Colin Kirkland - Tuesday, January 21, 2025
"Meta has told advertisers that Community Notes will apply to organic post ...
- Democracy Dies In Overplaying News Safety
Red, White & Blog, Joe Mandese - Tuesday, January 21, 2025
Just as the House Judiciary Committee begins probing Omnicom and Interpublic f ...
- 'One Of Them Days' Leads Modest Movie Season Start
MediaDailyNews, Wayne Friedman - Monday, January 20, 2025
Studios' collective marketing efforts total $47.2 million so far in national ...
- Performance-Based TikTok Ad Campaigns Get Lost In Blackout
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2025
A memo to advertisers published by TikTok Sunday warned of limitations ...
- Social Platforms Prepare For US TikTok Ban
MediaDailyNews, Colin Kirkland - Thursday, January 16, 2025
While advertisers that depend on TikTok's algorithm and its audience will lo ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
S&P estimates that U.S. broadcast station advertising revenue - TV and rad ...