• by Wayne Friedman , April 28, 2025

Continuing its surprise box-office performance, Warner Bros.' "Sinners" racked up another another $45 million, according to IMDb Box Office Mojo, in the film’s second week of its release.

In the first week, the movie shocked analysts with a booming $48 million for an R-rated vampire-horror period film.

The film was anticipated to be a small box-office performer -- with a top $30 million estimated opening weekend.

It was the best second week for any release in terms of the percentage decline from the first week -- just 6% -- and the second-strongest performance ever for an R-rated horror movie.

While Warner Bros. spent a relatively average amount on national TV advertising so far -- $18 million, according to EDO Ad EnGage -- analysts had been concerned about the $90 million in production cost for an original horror movie and whether it could be profitable.

“Sinners” has now totaled $122.5 million domestically and $161.6 million globally.

The re-release of Paramount’s “Star Wars: Episode III – Revenge of the Sith” -- the 20th anniversary of its original release -- took in $26.2 million re-release, in second place. The first weekend of Amazon MGM’s “The Accountant 2” came in third, posting a strong $24.2 million. Sony’s “Until Dawn,” also in its first week, took in 8 million.

Of the movies that opened on the weekend, “The Accountant 2” had $13.1 million in national TV advertising spend, while Sony’s “Until Dawn” had only $1.91 million.

Through nearly four months of 2025, the total estimated U.S. national TV advertising marketing spend for all U.S. theatrical movies is at $292.3 million (66,400 airings) according to EDO, down from $310.9 million (54,040 airings) a year ago.