- Gap Drops Spring TV Effort
Around the Net In Media, William Spain - Monday, March 3, 2008
Apparel retailer Gap is canning its spring TV ad campaign and eyi ...
- A-B Expands Cable Ads, Cuts TV Marketing Budget
MediaDailyNews, David Goetzl - Friday, February 29, 2008
Tony Ponturo, Anheuser-Busch's well-known media and sports marketing executive, said Thursday t ...
- Advertisers: Free Internet Content Is Paved With Gold
On Media, Diane Mermigas - Friday, February 29, 2008
The intensified debate over free Internet content may become a moot poi ...
- Media, Interactive Services Propel WPP Growth: Social Nets Prove A Boon For PR, Not Advertising
Online Media Daily, Joe Mandese - Friday, February 29, 2008
Media investment management, as well as digital and interactive media services, continu ...
- Digital Or Be Damned: Platforms That Connect Media, Devices Will Lure Ad Dollars
On Media, Diane Mermigas - Wednesday, February 27, 2008
The most notable change in this year's upfront will be widespread resignati ...
- Online Ad Revenue Grows 25% To $21 Billion In 2007
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 26, 2008
...
- Kellogg Chief Has Some Ad Explaining
Around the Net In Media, William Spain - Monday, February 25, 2008
Kellogg Co. is boosting its marketing budget over the $1 billion mar ...
- Kelsey Group: Interactive Ad Revenues To Reach $147 Billion Globally By 2012
Online Media Daily, Tanya Gazdik - Monday, February 25, 2008
[Forecast] Interactive advertising revenues will increase significantly from $45 billion in 20 ...
- Ad Spending on Academy Awards More Than $650 Million over the Past 10 Years
Research Brief, Jack Loechner - Monday, February 25, 2008
As a retrospect on advertising on the Academy Awards show, TNS Med ...
- Insider: Google "Very Exposed" to U.S. Recession
Around the Net In Online Marketing, Ross Fadner - Friday, February 22, 2008
We've got a "rough" next few quarters ahead of us as t ...
- Widgets As Branding Vehicles
Around the Net In Online Marketing, Ross Fadner - Thursday, February 21, 2008
Marketers would love to live to see the day when consumers proud ...
- TV Advertising Hit By Digital Competition
MediaDailyNews, Wayne Friedman - Thursday, February 21, 2008
TV advertising isn't as potent as it once was--especially in the la ...
- Just An Online Minute... VideoEgg To Price Ads Per Interaction
Just An Online Minute, Wendy Davis - Wednesday, February 20, 2008
Video ad network VideoEgg said it will implement a new pricing syst ...
- NBC Modifies Upfront, But Still Holds It
MediaDailyNews, David Goetzl - Wednesday, February 20, 2008
While NBC Universal said Tuesday it would change some dynamics of i ...
- Advertisers Sigh Relief Over Oscars
Around the Net In Media, William Spain - Tuesday, February 19, 2008
...
- 2012: New Multimedia Spend Rises To $12.6 Billion
MediaDailyNews, Erik Sass - Tuesday, February 19, 2008
New media platforms will see a rise to $12.6 billion over t ...
- Global Broadcast Market Will Be $326 Billion By 2010
Around the Net In Media, William Spain - Monday, February 18, 2008
According to a new report from Datamonitor, the global television broadcast mark ...
- Study: Asian-Americans Under-served By Advertisers
Around the Net In Media, William Spain - Tuesday, February 12, 2008
According to a study by the Selig Center for Economic Growth, Asi ...
- Local Ads Feel The Pain First
Around the Net In Media, William Spain - Friday, February 1, 2008
When the economy slips, marketing budgets often get the ax first, althou ...
- Surprise Is Make Benefit of Glorious Nation Statistically
Media Magazine, Lynn Russo Whylly - Friday, February 22, 2008
Quick: what's the fastest growing ad market in the world? Not Chi ...
- What Lies Beneath
OMMA Magazine, Lynn Russo Whylly - Monday, April 21, 2008
Follow the money. That was the objective. And by all accounts the ...
- RAM: Selling into the New Frugality
OMMA Magazine, joe.h , Alan Gerson, Bob Heyman - Wednesday, October 14, 2009
After nearly 50 years of selling to avid consumers indulging in ...
- The Projection Booth
OMMA Magazine, kyle , Daisy Whitney - Monday, November 3, 2008
Measurement is a blessing and a curse on the Internet. It's wonderf ...
- Behind the Numbers: Where's the Love?
OMMA Magazine, kyle , Daisy Whitney - Wednesday, May 21, 2008
The numbers don't lie, and they say Web video producers should ...
- Behind the Numbers: Going Big Bucks Hunting
OMMA Magazine, kyle , Daisy Whitney - Tuesday, January 29, 2008
Nobody should be surprised anymore that ad dollars are going online. B ...
- RAM: I'll Be Buggered
OMMA Magazine, Gavin O'Malley - Wednesday, October 14, 2009
It's been happening for a while, but Internet ad spending has surpass ...
- Behind The Numbers: What, We Worry?
OMMA Magazine, Lynn Russo Whylly - Friday, February 22, 2008
Online growth is a bright spot during a downturn ...
- Time Is on Your Side
OMMA Magazine, kyle , Daisy Whitney - Wednesday, July 23, 2008
Digital is the fuel for the ad future. That's the conclusion ...
- Down the Tube
OMMA Magazine, kyle , Daisy Whitney - Friday, February 22, 2008
If you believe GroupM, the sky is definitely falling - on televisi ...
- The Rosy Local Forecast
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
Local Internet advertisers are battening down the hatches in 2009, preparing f ...