- One-Stop Digital Shopping: Katz Radio Launches 360 Sales
MediaDailyNews, Erik Sass - Wednesday, April 30, 2008
Katz Radio Group is creating a new digital division, called Katz 3 ...
- Should Viacom And CBS Reunite?
On Media, Diane Mermigas - Wednesday, April 30, 2008
Some on Wall Street and in Hollywood wonder: Can Sumner Redstone affo ...
- Study: TV Doesn't Deliver Bang For Carmakers' Buck
MediaDailyNews, Wayne Friedman - Monday, April 21, 2008
TV stations could see tougher times if one research company's advice ...
- Agency Time Sheets Vs. Viewer Time Sheets
Video Insider, Brian , Gregory Wilson - Monday, April 21, 2008
The meeting was starting to get interesting. The creative agency had ju ...
- Broadcaster: Canadians Want Super Bowl Ads, Too
Around the Net In Media, William Spain - Friday, April 18, 2008
Canadians are deprived of American Super Bowl ads -- though not t ...
- Upfront Could Underscore Cable Network Gains
On Media, Diane Mermigas - Wednesday, April 16, 2008
With consumers watching more television content on cable and Internet-connected devices, med ...
- U.K. Marketers Also Cutting Ad Outlays
Around the Net In Media, William Spain - Tuesday, April 15, 2008
...
- Venice Festival Of Media Touts Openness
MediaDailyNews, Peter Gardiner - Tuesday, April 15, 2008
VENICE--If there was a theme to the first morning of the Veni ...
- Former Internet Analyst Launches Consulting Firm
Online Media Daily, Mark Walsh - Thursday, April 10, 2008
Jordan Rohan, former managing director and Internet analyst at RBC Capital Market ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- 2007 Ad Spend By Media
Marketing Daily, - Thursday, April 3, 2008
Media Category 2006 vs. '07 Change Internet 18.9 % National Magazines 7 ...
- Top 10 Product Categories By Ad Spend
Marketing Daily, - Wednesday, April 2, 2008
Category 2007 ($mil) Vs. '06 Vs. '06 Automotive/Dealers $12,261 -$1,479 -11 ...
- Top 10 Companies By '07 Ad Spend
Marketing Daily, - Tuesday, April 1, 2008
Advertising spending across monitored media for the top 10 companies in 20 ...
- Zenith Lowers Ad Spend Forecast
Around the Net In Media, William Spain - Tuesday, April 1, 2008
Ad spending in North America and Western Europe is expected to gr ...
- Study Reveals Impact Of Writers' Strike: Prime-Time Prices Plummeted
MediaDailyNews, David Goetzl - Tuesday, April 1, 2008
As the writers' strike caused upheaval early this year, the average co ...
- Nielsen: Ad Spend In 2007 Up .6%, Trails Global Action
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
Nielsen reported that ad spending for the full year 2007 rose 0. ...
- ZenithOptimedia Downgrades U.S., Western Ad Outlooks, Boosts Internet's
MediaDailyNews, Joe Mandese - Monday, March 31, 2008
In its first ad of 2008, Publicis' ZenithOptimedia unit has downgraded i ...
- Obama Outspends Clinton On Internet Again
Online Media Daily, Mark Walsh - Tuesday, March 25, 2008
Barack Obama again far surpassed Democratic rival Hillary Clinton in online ...
- Race For Dollars: Political Spend Boosts TV Station Groups
MediaDailyNews, David Goetzl - Friday, March 21, 2008
Several broadcast groups are experiencing a recent spending lift thanks to contentio ...
- GM To Spend $1.5 Billion Online Through 2010
Around the Net In Online Marketing, Douglas Quenqua - Thursday, March 20, 2008
In what could be "the online marketing shot heard 'round the automoti ...
- Trad Media Plans Remain, But Consumers Harder To Pin Down
MediaDailyNews, Wayne Friedman - Wednesday, March 19, 2008
HOLLYWOOD, Calif.--Neither consumers or marketers may be responding to typical media pla ...
- GM To Move $1.5 billion Into Digital Marketing
MediaDailyNews, - Wednesday, March 19, 2008
GM is about to move half of its $3 billion budget in ...
- Initiative: Ad Spend Boosted In '08; Less Robust By '09
MediaDailyNews, David Goetzl - Wednesday, March 19, 2008
Two unnamed Initiative executives indicated that despite bumps in the economy, th ...
- Politicians Still Missing Online Opportunity
Online Spin, Joe Marchese - Tuesday, March 18, 2008
Consider me shocked. I hadn't heard any official stats on what candidat ...
- Study: Worldwide TV Ads to Jump, Not U.S.
Around the Net In Media, William Spain - Friday, March 14, 2008
Total worldwide net TV ad revenue will swell increase almost 6% ...
- CBS To Showcase All Offerings During Upfront
Around the Net In Media, William Spain - Thursday, March 13, 2008
When CBS does its annual "upfront" presentation to advertisers in May, t ...
- Analyst Still Sees Ad Growth In 2008
Around the Net In Media, William Spain - Monday, March 10, 2008
A top industry analyst is predicting modest ad-spending growth this year ev ...
- Back Office Brawl: Jack Klues Vs. Michael Donovan
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2008
When Donovan Data Systems and Starcom MediaVest Group parted ways, it p ...
- Study: TV Ad Growth Sluggish Through 2009
Around the Net In Media, William Spain - Tuesday, March 4, 2008
According to a new study from Screen Digest, the global TV advertisi ...
- High Scatter Pricing To Mean Stronger Upfront?
Around the Net In Media, William Spain - Tuesday, March 4, 2008
Although the recession and writers' strike have left TV networks losing viewer ...