| Media Category | 2006
vs. '07
Change |
|---|
| Internet |
18.9 % |
| National Magazines | 7.6 % |
| Outdoor |
7.2 % |
Nat'l Sunday
Supplements | 4.9 % |
| National Cable TV | 2.2 % |
Spanish-
Language TV | 1.5 % |
| Network TV
| -1.5 % |
| Local Magazines | -1.7 % |
| Spot Radio | -2.0 % |
Spot TV Markets
101-210 | -2.6 % |
| Network Radio |
-3.9 % |
| B-to-B Magazines | -4.0 % |
Local Sunday
Supplements |
-4.9 % |
Spot TV Markets
1-100 | -5.1 % |
| Local Newspaper |
-7.5 % |
| Nat'l Newspaper | -7.7 % |
| Total Ad Spend | 0.6
% |
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Source: Nielsen Monitor-Plus. Syndicated TV and FSI Coupons were excluded due to methodology changes. Newspaper reflects display ads only.