2007 Ad Spend By Media

  • by April 3, 2008
Media Category 2006
vs. '07
Change
Internet 18.9 %
National Magazines 7.6 %
Outdoor 7.2 %
Nat'l Sunday
Supplements
4.9 %
National Cable TV 2.2 %
Spanish-
Language TV
1.5 %
Network TV -1.5 %
Local Magazines -1.7 %
Spot Radio -2.0 %
Spot TV Markets
101-210
-2.6 %
Network Radio -3.9 %
B-to-B Magazines -4.0 %
Local Sunday
Supplements
-4.9 %
Spot TV Markets
1-100
-5.1 %
Local Newspaper -7.5 %
Nat'l Newspaper -7.7 %
Total Ad Spend 0.6 %

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Source: Nielsen Monitor-Plus. Syndicated TV and FSI Coupons were excluded due to methodology changes. Newspaper reflects display ads only.

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