One-Stop Digital Shopping: Katz Radio Launches 360 Sales

VP's and Presidents of KRGKatz Radio Group is creating a new digital division, called Katz 360 Sales, that will integrate Net Radio Sales--the online radio ad sales service it acquired last year--with Katz's other digital assets, including Katz Mobile, Katz Database and Katz's partner Ando Media. The new unit aims to provide advertisers with a single point of contact for multichannel campaigns, including broadcast, online and mobile components.

The new division will be headed by President Brian Benedik, previously the president of Christal Radio, another division of Katz Radio Group.

Mark Gray, the president of Katz Radio Group, explained: "By consolidating these assets into a single unit, we can offer our broadcasting clients, advertisers and new technology partners a powerful way to boost the revenue potential of their digital platforms."

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Katz Net Radio Sales remains under the direction of Jennifer Lane.

The debut of Katz 360 Sales is just the latest in a series of new launches and acquisitions in the burgeoning online radio space. In March, another division of the Katz Radio Group, Katz Advantage, doubled the number of sales personnel in its marketing and business development unit as part of a concerted push to better communicate the radio platform's advantages to advertisers.

Two weeks ago, Ronning Lipset Radio, an ad sales rep firm for online radio, bulked up its executive team with new hires from XM Satellite Radio and Yahoo Music. And on Monday, Emmis Communications announced that it was transforming its interactive division into a new business, Emmis Interactive, that will help other broadcasters create and expand their online operations.

Also in March, Cox Radio said it will begin providing information from all its U.S. stations to RadioTime, which allows Internet users to browse, search and listen to online radio from terrestrial stations with its RadioGuide interface.

Previously, the Radio Advertising Bureau announced plans to restructure itself to enhance radio's new digital offerings to advertisers. It appointed John Potter as vice president for interactive revenue development, a new title for the organization.

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