- Top 10 Companies By Ad Spend In Q1'08
Marketing Daily, - Thursday, June 19, 2008
Q1'08Q1'07% +/- P&G $903$75519.57% GM $537$4938.81% AT&T $466$555-16.15% Verizon $401$4000.43% Pepsi $355$25439.8 ...
- Top 10 Companies By Ad Spend In Q1'08
Marketing Daily, - Thursday, June 19, 2008
CompanyQ1'08Q1'07% +/- Procter & Gamble Co.$902.8$755.019.57% General Motors Corp. $536.5$493.08.81% AT&T In ...
- Top 10 Category Spending In Q1 '08 Vs. Q1 '07
Marketing Daily, - Wednesday, June 18, 2008
Q1'08Q1'07%+/- Auto$2,696$2,941-8.32 Pharma$1,312$1,3100.13 Auto Dlrshps$1,114$1,1100.38 QSR$1,028$9854.36 Phone Svcs-Wireless$972$976-0.38 Motion Picture$957$968-1.14 Dept. Store$717$721-0. ...
- Online Ad Prices Continue To Reflect Weak Economy
Online Media Daily, Tanya Gazdik - Wednesday, June 18, 2008
Internet ad revenue declined by 0.7% in the first quarter of 20 ...
- Ad Spend In Q1 '08 Vs. Q1 '07
Marketing Daily, - Tuesday, June 17, 2008
Media Category Change National Sunday Supplement 19.2% Cable TV 12.9% African Americ ...
- Nielsen: Ads Flat In 1Q, But Niche Media Rises
MediaDailyNews, Wayne Friedman - Tuesday, June 17, 2008
While U.S. advertising was essentially flat in the first half of 200 ...
- Online Ad Impressions Surge, Sponsored Search Biggest Factor
Online Media Daily, Joe Mandese - Tuesday, June 17, 2008
A week after TNS Media Intelligence estimated online display advertising climbed 8. ...
- Shift From Traditional To Online Media Contributing To Ad Economy Slowdown
Online Media Daily, Joe Mandese - Monday, June 16, 2008
The downturn in the U.S. advertising economy may be far more protract ...
- Catalyst:SF Launches Media Buying Service
Online Media Daily, - Friday, June 13, 2008
Catalyst:SF, founded by John Durham and Cory Treffiletti, has launched Catalyst:SF Xchan ...
- Ad Spending Climbs A Tepid 0.6%, Internet Leads Major Media Investments
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2008
The U.S. advertising economy managed to eke out a tepid 0.6% grow ...
- Ads Can't Support Tomorrow's Content Companies
Around the Net In Media, Joan Voight - Tuesday, June 10, 2008
Media executives planning for a digital future are embracing mass media "networ ...
- China Bans 'Ambush Advertising' At Olympics
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
Welcome to China. Beijing has threatened to crack down on "ambush" markete ...
- Fox Nabs 40% Premium For 'Remote-Free TV'
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
Fox is getting pricing premiums of between 35-40% for ad space ...
- Marketers Sold On Recall From In-Game Ads
MediaDailyNews, Tameka Kee - Wednesday, June 4, 2008
Massive research insists in-game ads can positively impact coveted brand metrics su ...
- 'The Week' Risks Ad Performance Comparisons
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
Felix Dennis' The Week will give advertisers a comparison of their ad ...
- Real Cost Of TV Buys May Not Be The CPM
MediaDailyNews, Anne-Marie Schaffer - Monday, June 2, 2008
While watching episodes of "Two and a Half Men" and "Rules ...
- Interactive Consumers Determine New Local
On Media, Diane Mermigas - Monday, June 2, 2008
If the consumer is digital media's new platform, then local is o ...
- Viacom Hits 52-Week Low On Ad Concerns
Around the Net In Media, Joan Voight - Friday, May 30, 2008
...
- Ad Alert: TVB Accesses TV Season
MediaDailyNews, Wayne Friedman - Friday, May 30, 2008
No matter what cable networks may tell you about the depressing broadca ...
- Bottom Line Economics: How Bad Will It Get?
On Media, Diane Mermigas - Friday, May 30, 2008
With other media companies expected to join Viacom in lowering advertising grow ...
- Interactive Vitality Pushes Internet Ad Revenues Up 26% in 2007
Research Brief, Jack Loechner - Thursday, May 29, 2008
According to the IAB Internet Advertising Report, conducted by PricewaterhouseCoopers, released ...
- Eloqua: Marketers Cut Print, Boost Online Spend
MediaDailyNews, Erik Sass - Tuesday, May 27, 2008
U.S. marketers say they will be cutting print and boosting online ...
- IAB: Internet Ads Beat Most Traditional Media in 2007
MediaDailyNews, Erik Sass - Friday, May 16, 2008
Reflecting the tidal shift occurring in media strategy, a survey by t ...
- Online Ad Spend Surpasses $21B
PolicyBlog, Wendy Davis - Thursday, May 15, 2008
Online ad revenue climbed to $21.2 billion last year, marking a 2 ...
- Clarification: Newspapers Claim 27% Of Local Web Ads
MediaDailyNews, - Wednesday, May 14, 2008
The May 12 Media Daily News On Media column said the W ...
- Upfront: NBC Retains, Adds To Branded Entertainment Deals
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2008
The upfront process has started for NBC--at least in terms of so ...
- Top Executives Consume Old Media With Passion
Around the Net In Media, Joan Voight - Monday, May 12, 2008
A new study shows that A-list American business executives are surprisingly stro ...
- When Everything Is Media, What Are Ads Worth?
Around the Net In Media, Joan Voight - Tuesday, May 6, 2008
As human activity has been digitized, new categories of ad inventory ha ...
- Recession As a Boon for the Ad Business
Around the Net In Media, Joan Voight - Friday, May 2, 2008
Could a sick economy actually keep the ad industry healthy? This recessiona ...
- Study: Online Spending Unaffected By Slumping Economy
Online Media Daily, - Thursday, May 1, 2008
A slumping economy isn't curtailing online spending plans, according to a recent ...