- Automakers Drive Ad Industry Pullback
On Media, Diane Mermigas - Tuesday, August 5, 2008
The $3 billion bite that the collapsing domestic automobile market is taki ...
- Disney: Broadcast Revs Flat, Ad Model Outdated
MediaDailyNews, David Goetzl - Thursday, July 31, 2008
The recent lackluster results for Disney's free-TV operations that the company report ...
- Global Media Forecast Mixed: PricewaterhouseCooper
Around the Net In Media, Joan Voight - Monday, July 28, 2008
...
- Mag Advertisers Rethinking 'Done' Deals
Around the Net In Media, Joan Voight - Monday, July 28, 2008
Unfortunately for publishers and other media companies, it is getting a l ...
- Nielsen: Global Ad Spending Up, U.S. Flat
Marketing Daily, David Goetzl - Wednesday, July 23, 2008
[Research] Much of the growth came from outside the U.S. and Canad ...
- Nielsen: Global Ad Spending Up, U.S. Flat
MediaDailyNews, David Goetzl - Tuesday, July 22, 2008
Nielsen research shows that global ad spending climbed 4% in the fir ...
- Digital Media On The Rise Globally
Research Brief, Jack Loechner - Tuesday, July 22, 2008
A new study from WPP's GroupM shows that Interactive media's share ...
- Auto Focus: GM Slashes Marketing Spending
MediaDailyNews, Karl Greenberg - Friday, July 18, 2008
General Motors unrolled a new tourniquet to stem the flow of r ...
- Lions Gate Grabs Ad Dollars From YouTube Clips
Around the Net In Media, Joan Voight - Thursday, July 17, 2008
...
- GM Ad Cuts Will Squeeze Media Industry
Around the Net In Media, Joan Voight - Thursday, July 17, 2008
General Motors, one of the country's largest ad spenders, will create n ...
- Ad, Marketing Spending To Rise 3.9% In 2008
MediaDailyNews, Erik Sass - Wednesday, July 16, 2008
Total spending on advertising and marketing in the United States will rea ...
- NBC Sells Most Online Olympic Inventory
MediaDailyNews, - Tuesday, July 15, 2008
NBC has sold 85% of its online Olympic inventory. ...
- Online Ad Prices Fall For Third Consecutive Month
Online Media Daily, Joe Mandese - Tuesday, July 15, 2008
The average price of online advertising inventory dipped slightly between May a ...
- Pontiflex Launches Custom Cost-Per-Lead Banner Ads
Online Media Daily, Gavin O'Malley - Tuesday, July 15, 2008
Lead-generation company Pontiflex will begin inviting advertisers today to create "cost-per-lead" bann ...
- Spanish-Language Ad Spend Sees Growth In 2007
MediaDailyNews, Erik Sass - Monday, July 14, 2008
Advertising revenue for Spanish-language media totaled $5.78 billion last year, representing ...
- Interpublic: Emerging Media Begin To Decelerate, Online Video Becomes Fastest Growing
MediaDailyNews, Joe Mandese - Wednesday, July 9, 2008
Asserting that the "hyper acceleration" of some of the fastest growing emergi ...
- Correction: Magna Sees Online Video, Not Social Media, As Fastest Emerging Medium
Online Media Daily, - Wednesday, July 9, 2008
Tuesday's Online Media Daily breaking news edition ("Interpublic: Social Is Fastest Growi ...
- Several Forecasters Revise Ad Spending Downward
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 8, 2008
...
- Media Buyers To Spend Less On Broadcast TV
Around the Net In Media, Joan Voight - Monday, July 7, 2008
Advertisers' optimism is waning. Pessimism about ad spending in broadcast TV ...
- TV Wins In Election Year: Spending To Hit $800 Mil.
MediaDailyNews, - Thursday, July 3, 2008
Total spending on TV ads in the 2008 presidential race is expect ...
- Crash Fest: Auto Titles Plunge
MediaDailyNews, Erik Sass - Thursday, July 3, 2008
Automobile sales are plummeting, and it's no surprise that auto magazines a ...
- As Auto Ads Slow, Local Media Profits Drive Into Ground
On Media, Diane Mermigas - Monday, June 30, 2008
Big autos' big dive in stock market valuations and sales spells serio ...
- Multi-Platform Ads Sell More Product
Around the Net In Media, Joan Voight - Friday, June 27, 2008
Compared to ads on only one platform, advertising on multiple platforms resul ...
- ZenithOptimedia: Net To Surpass Radio In Ad Spending
MediaDailyNews, - Thursday, June 26, 2008
Internet ad spending, which left cinema and outdoors behind, will top rad ...
- Site Unseen: 'Low-Interest Advertisers' Must Master Web Sales
MediaDailyNews, David Goetzl - Wednesday, June 25, 2008
The head of Mediaedge:cia's North American operations said Tuesday that packaged-goods a ...
- 'Shear' Ads: Nexxus Gets All Spots
MediaDailyNews, David Goetzl - Tuesday, June 24, 2008
Bravo, which has integrated multiple sponsors in recent seasons in its bat ...
- How KSL Grows Using Transaction Data
Around the Net In Media, Joan Voight - Monday, June 23, 2008
KSL has reeled in about $250 million in media billings in ...
- Twelve Years of Internet Advertising Revenue Reach 2nd Best Quarter Ever
Research Brief, Jack Loechner - Monday, June 23, 2008
With a little extra data behind the release, the Interactive Advertising Bure ...
- Video Is BT's New BFF
Data and Targeting Insider, Steve Smith - Friday, June 20, 2008
In the latest of his regular reports on behavioral marketing, eMarketer seni ...
- Outside Thinking: Suzanne Alecia, Out-of-Home Video Advertising Bureau
Digital Outsider, Joe Mandese - Friday, June 20, 2008
Suzanne Alecia of OVA weighs in on industry guidelines, and how t ...