GM To Move $1.5 billion Into Digital Marketing

  • March 19, 2008
GM is about to move half of its $3 billion budget into digital and one-to-one marketing within the next three years, reports Ad Age. The car category poured $9.42 billion into the ad economy last year. GM spent $197 million in online ads last year, according to TNS Media Intelligence, which included gaming, search, mobile and an array of digital, according to sources.

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