June 3 - 6, 2024
Top 10 Product Categories By Ad Spend
- by April 2, 2008
| Category | 2007 ($mil) | Vs. '06 | Vs. '06 |
|---|---|---|---|
| Automotive/ Dealers | $12,261 | -$1,479 | -11 % |
| Pharma | $5,375 | -$173 | -3 % |
| Auto - Dealer (Local) | $4,657 | -$195 | -4 % |
| Department Stores | $4,113 | -$260 | -6 % |
| Wireless Telephone Services | $4,084 | $422 | 12 % |
| Fast Food Restaurants | $3,959 | -$166 | -4 % |
| Motion Picture | $3,842 | -$77 | -2 % |
| Direct Response Products | $2,366 | $125 | 6 % |
| Credit Card Services | $2,160 | $127 | 6 % |
| Financial- Investment | $1,776 | $212 | 14 % |
| Total | $44,592 | -$1,464 | -3 % |
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