June 3 - 6, 2024
Top 10 Companies By '07 Ad Spend
- by April 1, 2008
| Company | 2007 ($mil) | Vs. '06 | Vs. '06 |
|---|---|---|---|
| P&G | $3,728 | $205 | 6% |
| AT&T Inc. | $2,151 | $40 | 2% |
| GM | $2,028 | -$267 | -12% |
| Ford | $1,761 | -$70 | -4% |
| Verizon | $1,659 | $96 | 6% |
| Time Warner | $1,467 | -$232 | -14% |
| Cerberus | $1,363 | -$144 | -10% |
| J&J | $1,291 | -$109 | -8% |
| Toyota | $1,255 | -$97 | -7% |
| Walt Disney | $1,191 | -$111 | -9% |
| Total Top 10 | $17,895 | -$688 | -4% |
advertisement
advertisement
Source: Nielsen Monitor-Plus Based on spending estimates in the following media: Network TV, Cable TV, Spot TV, Syndicated TV, Hispanic TV, Nat'l/Local Magazine, Network/Spot Radio, Outdoor, Coupons (CPGs only), Nat'l/Local Newspapers (display ads only), Nat'l/Local Sunday Supplements
