- U.S. CTV Ad Spend Exceeds $1B-Per-Month Milestone
Advanced TV Insider, Karlene Lukovitz - Thursday, August 17, 2023
And that's just for the nine big platforms tracked by Vivvix, n ...
- Digital Travel Sales Forecast To Surpass $300B In 2024, Search A Major Ad Contributor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Consumers are spending, with travel the fastest-growing sector in digital ad spen ...
- X Lowers Requirements Of Ad Creator Revenue-Share Program
Digital News Daily, Colin Kirkland - Friday, August 11, 2023
After announcing a global rollout of its Ad Revenue Share Program, th ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Streaming TV Marketing Slows Due To Strikes, Less New Programs, Cost-Saving Issues
Television News Daily, Wayne Friedman - Friday, August 11, 2023
Premium video streaming services' paid ad/promo efforts are increasing more slowly ...
- Reruns' Share Of Ad Spend Leaps Due To Strikes
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Reruns' share of spend hit 21% in June -- up 10 percenta ...
- Advertisers Losing $6.6B To Bid Shading
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
A research study explored the complexity of bidding environments and how curre ...
- CTV Faces Challenge In Persuading Marketers About Performance
Research Intelligencer, Rob Williams - Thursday, August 10, 2023
Consistent measurement methods, ad verification, brand safety and the quality of conte ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- SMI Founder Sue Fennessy Brings 'World's Only Sustainable Social App' To U.S.
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2023
"Society and our planet need technology that serves us and I ...
- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- Blended CTV Ad Inventory Is Bigger Risk To Writers & Actors Than AI
Media Insider, Dave Morgan - Thursday, August 3, 2023
Ad-tech platforms destroy billions of dollars of value in TV and streami ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- 'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
MediaDailyNews, Wayne Friedman - Sunday, July 30, 2023
"Barbie" had one of the strongest second weekends for any theatrical mov ...
- Driving Growth with Social Media Investments
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
The impact of social media investments on the performance of paid sear ...
- Roku Outperforms On Q2 Revenue, Losses, Stock Rockets Up 9%
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
Roku continues to defy analysts' expectations -- growing revenue, cutting losses, a ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- U.S. Ad Market Dips Again In June
MediaDailyNews, Joe Mandese - Thursday, July 27, 2023
June's 1.4% decline follows an increase in May, which was the fir ...
- Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
Television News Daily, Wayne Friedman - Tuesday, July 25, 2023
Amid weakness in the linear TV ad marketplace, TV-Internet/wireless marketers have slow ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
NewsGuard also released new data showing the number of AI-generated news sit ...
- First-Half 2023 TV Impressions Up 5%, Ad Spend Down 7%
Television News Daily, Wayne Friedman - Monday, July 17, 2023
For "first-airings" on linear TV, excluding regional sports networks, CBS took t ...
- Canadian Government Suspends All Advertising On Facebook, Instagram
Digital News Daily, Colin Kirkland - Wednesday, July 5, 2023
The Canadian government announced today that it will cease all ad spendi ...
- Perhaps The Greatest Threat To Democracy
MediaDailyNews, Ed DeNicola - Thursday, June 29, 2023
As opaque as dark money is in paid media, what's its influen ...
- CTV, Streamer Ads See 20% Slowdown For The First Half Of 2023
Television News Daily, Wayne Friedman - Friday, June 23, 2023
A slowdown in streaming platform advertising has amounted to a 20% dr ...
- U.S. Ad Index Expands For First Time In 11 Months In May
MediaDailyNews, Joe Mandese - Thursday, June 22, 2023
The U.S. Ad Market Tracker rose 2.5% in May, the first expansi ...
- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
RBC Capital Markets raised estimates on Pinterest based on the firm's analys ...
- COMvergence: OMD Top-Ranked Media Agency For US Billings In 2022
MAD, Steve McClellan - Tuesday, June 20, 2023
Spark Foundry was second-ranked followed by independent agency Horizon Media. ...