- What AI Means To SEO, Search Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
Brands can expect more targeted ads closer to the point of sa ...
- DoubleVerify, Scibids Unveil AI-Powered Attention Metrics
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of ...
- Magna Also Revises Outlook Downward
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
"Advertising spending slowed down to a halt in the first quarter ...
- Trustworthy Accountability Group Tackles MFA Sites
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
In a deal with Deepsee.io, TAG's TrustNet will enable advertisers to easi ...
- Masters Of The Fine Art Of Programmatic Exploitation
RTBlog, Joe Mandese - Monday, June 19, 2023
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fa ...
- Warner Bros.' 'The Flash,' Disney's 'Elemental' See Weak Box Office Despite High TV Spend
Television News Daily, Wayne Friedman - Sunday, June 18, 2023
Both films are at the top end of the national TV spe ...
- CTV's 'Future Is Now,' With 21% 2023 Ad Growth Projected
Advanced TV Insider, Karlene Lukovitz - Friday, June 16, 2023
But linear will remain a staple in the mix for years ...
- Upfront: Prime-Time Forecast To Decline More Than 3%, 28% Gain For CTV
Television News Daily, Wayne Friedman - Thursday, June 15, 2023
Upfront TV prime-time ad spend will sink 3.6% to $18.64 billion ...
- 2023 Agency Revenue Growth Projected To Outpace Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madis ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- GroupM Downgrades 2023 U.S. Ad Growth Outlook As Recession Fears Persist
MAD, Steve McClellan - Monday, June 12, 2023
The report details a number of ongoing trends including the growth ...
- 'Transformers' And 'Spider-Man' Drive More Summer Moviegoing
MediaDailyNews, Wayne Friedman - Sunday, June 11, 2023
Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Ma ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Amazon Reportedly Planning Ad Option For Prime Video
Television News Daily, Wayne Friedman - Wednesday, June 7, 2023
Amazon is planning to launch a platform-wide ad-supported tier of its Pri ...
- ANA Revises Media Agency Contracts, Requires Prior Client Consent For Using AI
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
Other new elements included in the template include definitions and provisions f ...
- AVOD Revenue Shows Slight Q1 Decline, But Projected For 21% Growth In 2023: Analyst
Television News Daily, Wayne Friedman - Monday, June 5, 2023
For full-year 2023, business for all major AVOD platforms is estimated ...
- 'Spider-Man: Across The Spider-Verse' Nets $120.5M - Sony's Best Animated Domestic Opening
MediaDailyNews, Wayne Friedman - Monday, June 5, 2023
'Across the Spider-Verse,' Sony's best animated domestic opening, had a modest nation ...
- Upfront TV Ad Eye-Opener: 'Negative' Linear TV Pricing, But Higher Overall?
TV Watch, Wayne Friedman - Thursday, June 1, 2023
Many expect that for the first time in more than a decad ...
- 'Little Mermaid' Makes Big Splash With $117.5M Memorial Day Weekend Opening
MediaDailyNews, Wayne Friedman - Monday, May 29, 2023
With the fifth-highest Memorial Day weekend ever, "Little Mermaid" helped drive box-offi ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles
Digital News Daily, Colin Kirkland - Tuesday, May 23, 2023
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says
Publishers Daily, Ray Schultz - Tuesday, May 23, 2023
Conversions fell early in the first quarter, but are now trending upwar ...
- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'
Television News Daily, Wayne Friedman - Tuesday, May 23, 2023
"We are more relevant and vital than ever as a platform," sa ...
- CMOs To Decrease Investments In Paid Search: Gartner Study
Data & Programmatic Insider, Laurie Sullivan - Monday, May 22, 2023
Marketing budgets compose 9.1% of total company revenue this year -- sti ...
- 'Fast X': Modest Results For North America, Strong International Debut
MediaDailyNews, Wayne Friedman - Monday, May 22, 2023
"Fast X" earned $67.5 million at the North American box office th ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...