- Jurassic 'Rebirth' Takes $141M Box Office Bite
MediaDailyNews, Wayne Friedman - Monday, July 7, 2025
A blockbuster-like $32.3 million was spent in national TV advertising, per estimat ...
- Premium Streamers' Advertising/Promos Down 46% In First Half
Television News Daily, Wayne Friedman - Tuesday, July 1, 2025
Major brands that cut TV advertising include Amazon Prime Video, down ...
- Apple Original 'F1' Laps The Box Office With $55M Opening
MediaDailyNews, Wayne Friedman - Sunday, June 29, 2025
EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- FTC Prohibits Omnicom/IPG From Using Political/Ideological POV In Media Buys
MAD, Steve McClellan - Monday, June 23, 2025
The proposed merger deal consent order would explicitly prohibit the holdco fr ...
- Retail Media Networks Transition Into Commerce Collectives
Data & Programmatic Insider, Laurie Sullivan - Monday, June 23, 2025
Swiftly found a way to aggregate the collective power of independent a ...
- Summer Box Office Up 24%, 'Dragon' Takes Top Spot Again
MediaDailyNews, Wayne Friedman - Monday, June 23, 2025
The biggest disappointment was Walt Disney's "Elio" which only got to $ ...
- NBA Finals Ad Spend Jumps 56%, Viewing Drops 9%
Television News Daily, Wayne Friedman - Tuesday, June 24, 2025
National TV ad revenue for the major basketball contest was up 5 ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Magna Revises Global Ad Outlook Down Slightly
MediaDailyNews, Joe Mandese - Sunday, June 15, 2025
The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlo ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic Spend
Publishing Insider, Ray Schultz - Sunday, June 8, 2025
Nine percent of sites with open programmatic spend were flagged as Ma ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- Meta Introduces New Ad Performance Tools To Optimize Conversions
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
In an effort to help advertisers optimize the most "valuable" conversions f ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Citing Strong Half, Brian Wieser Surprisingly Turns Bullish For 2025
MediaDailyNews, Joe Mandese - Wednesday, June 4, 2025
"Although we continue to believe this take is accurate in the mi ...
- Why Campbell's Soup Is Sizzling -- But Snacks Are Stale
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Consumers are cooking more but snacking less, pushing the brand to rethi ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Rob Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- Record-Setting Holiday Weekend For 'Lilo & Stitch,' 'Mission: Impossible'
MediaDailyNews, Wayne Friedman - Monday, May 26, 2025
Estimated TV spend for "Mission: Impossible" was $25.7 million (5,730 airings, 3 ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- Digital Advertising Surpasses $100B To Dominate Local U.S. Media Markets
Research Intelligencer, Rob Williams - Friday, May 16, 2025
Borrell projects local digital ad spending to grow by 3.9% in 20 ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Streaming Upfront Media Dollar Share Climbs To 32%
Advanced TV Insider, Wayne Friedman - Wednesday, May 14, 2025
In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Ad Tracker Turns Forecaster, Guideline Projects 'Material Slowdown' This Year
MediaDailyNews, Joe Mandese - Monday, May 12, 2025
Five months into 2025, Guideline is drawing on a quarter of actu ...