- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Vibe Strategy
Media 3.0, Joe Mandese - Monday, September 22, 2025
The concept is a bit like vibe coding, but applied to bra ...
- CTV Approaches A Third Of TV Ad Spending
MediaDailyNews, Joe Mandese - Thursday, September 11, 2025
The finding comes as the medium surpasses total viewing and approaches pari ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Advertising's Canary In The AI Coal Mine
Planning & Buying Insider, Joe Mandese - Wednesday, September 10, 2025
The most recent ad-spending data may be the first marketplace evidence th ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Automotive TV Spending Drops 31% In August
Marketing Daily, Tanya Gazdik - Sunday, September 7, 2025
Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeabili ...
- Wieser: Q2 Ad Spend Rises On Digital Expansion, TV Sinks 2%
Television News Daily, Wayne Friedman - Monday, September 8, 2025
Going forward, Wieser says, ongoing concerns over tariffs will raise risks f ...
- Global Forecast: Linear TV Spend To Drop 11% Next Year
Television News Daily, Wayne Friedman - Thursday, September 4, 2025
The biggest global TV ad spenders on average now allocate just 3 ...
- Midterm Political TV Ad Spend Up 22% To $10.8B
Advanced TV Insider, Wayne Friedman - Wednesday, September 3, 2025
For next year, AdImpact sees broadcast TV still commanding a dominant 4 ...
- AI-Powered DSPs And The Future Of Direct-To-Publisher Buying
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 2, 2025
DSP strategies are moving beyond automation with support from agentic technology. Th ...
- OOH Ad Spending Rises 3% To $2.86B In Q2
MAD, Steve McClellan - Friday, August 29, 2025
FIFA is already spending big in the medium - over $5 milli ...
- Summer Box Office Weakens On Lower Theatrical Ad Spending
MediaDailyNews, Wayne Friedman - Tuesday, September 2, 2025
Movie studios overall are spending less on TV marketing for theatrical releas ...
- Sports Rights Costs Grow Faster Than Revenue Gains
Television News Daily, Wayne Friedman - Friday, August 29, 2025
For the last 10 years, U.S. sports rights costs have rocketed ...
- Programmatic Intent, Performance Data Doubled Organic's Value
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 27, 2025
A European travel app found a way to increase app conversions 25. ...
- ANA Finds Programmatic 'Waste' Has Increased 34% In Two Years
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
Despite the overall growth, the Association of National Advertisers found considerable improvemen ...
- Marketers Hold Steady On Ad Spend As AI, Identity, CTV Dominate H2 Priorities
Research Intelligencer, Rob Williams - Thursday, August 14, 2025
Traditional media allocations remained stable, with national and local TV showing litt ...
- Warner Bros. Scores Another Big Opening With 'Weapons'
MediaDailyNews, Wayne Friedman - Monday, August 11, 2025
It is the studio's seventh first-place opening this year and the six ...
- 'Four' Second Week Not-So-Fantastic
MediaDailyNews, Wayne Friedman - Sunday, August 3, 2025
"Fantastic" had a box-office drop of nearly 70% from its first-week $1 ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Linear Retains 86% Share Of Ad Impressions Even As Streaming Grows
Television News Daily, Wayne Friedman - Thursday, July 24, 2025
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spe ...
- Linear's Ad-Supported Adult Viewing Share Still Near 70%
Advanced TV Insider, Wayne Friedman - Wednesday, July 23, 2025
The non-profit trade association for the ad-supported TV industry says June's streami ...
- Late-Night Shows Pacing $185M In Ad Sales, Up 6%
Television News Daily, Wayne Friedman - Monday, July 21, 2025
"The Late Show with Stephen Colbert" took in nearly $60 million ov ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds
Television News Daily, Wayne Friedman - Wednesday, July 16, 2025
In a new study from Mediaocean, 72% of media and marketing exe ...
- 'Superman' Leaps Weekend Box Office In A Single Bound
MediaDailyNews, Wayne Friedman - Monday, July 14, 2025
"Superman" scored $122 million in box-office revenue for its mid-July opening ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- Samsung Ads Helps Gaming Brands Find Users On Its CTV Platform
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
Samsung Ads is offering an advertising product that targets mobile gamers w ...