- Mobile Local Search Ad Share To Decline, But Maintains Largest Share
SearchBlog, Laurie Sullivan - Thursday, June 16, 2016
Search will account for 57% of the local-targeted mobile ad spend ...
- Democrats Start Early With Anti-Trump Ads Targeting Women, Hispanics
Red, White & Blog, Philip Rosenstein - Wednesday, June 15, 2016
The general election appears destined to skew heavily negative, and Democrats ha ...
- AccentHealth Acquires PageScience, A Programmatic Health Platform
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
AccentHealth, a point-of-care patient education media company on Tuesday announced it acquir ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For Messaging
Connected Thinking, Chuck Martin - Sunday, June 12, 2016
Indoor beaconing is going wall to wall. Or more accurately, it's goi ...
- Lawmaker: Broadband Privacy Proposal Violates Provider Rights
Daily Online Examiner, Wendy Davis - Monday, June 13, 2016
Jeff Flake, a Republican senator from Arizona, is urging Federal Communications Commissi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians
Connected Thinking, Chuck Martin - Thursday, June 9, 2016
Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The Robot
Connected Thinking, Chuck Martin - Wednesday, June 8, 2016
Marketing messaging via robots is on the way, even if the substan ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Television News Daily, Joe Mandese - Thursday, June 9, 2016
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnic ...
- Personalization Drives Product Sales; Companies Invest Elsewhere
MobileShopTalk, Chuck Martin - Tuesday, June 7, 2016
One of the big promises of mobile has been personalization. Highly releva ...
- Custom Audiences Drive Custom Approaches
Real-Time Daily, Craig Teich - Tuesday, June 7, 2016
The true power of modeled audiences is the ability to dynamically determi ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- ISPs Should Obtain Users' Consent To Use 'Content' For Ad Targeting, FTC Says
PolicyBlog, Wendy Davis - Wednesday, June 1, 2016
Internet service providers should obtain consumers' opt-in consent before using a bro ...
- Why Use CRM Data In Programmatic Media Campaigns?
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 31, 2016
Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Beacons Reach Beyond Retail To Banking, Horse Racing, Search
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
While still the potential darling of retailers, beacons are moving way o ...
- Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
DataXu, a provider of programmatic marketing software and analytics, launched its Pre-B ...
- Connexity Audience Segments Become Increasingly Targeted, Pulls In Brand Preference Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 18, 2016
Connexity furthered its strategy this week to build targeted audience segments a ...
- What Is State-Of-Mind Targeting? Q&A With Engage:BDR's Dhanik
MediaDailyNews, Charlene Weisler - Tuesday, May 17, 2016
Ted Dhanik, CEO of engage:BDR, on the future of traditional TV a ...
- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
Real-Time Daily, Mike Hammer - Monday, May 16, 2016
With so much data being produced, and so many media companies relyi ...
- Beacons Double This Year, On Way To 400 Million In Market
Connected Thinking, Chuck Martin - Wednesday, May 11, 2016
While there will be billions of Internet-connected consumer things ranging from wearabl ...
- Refining Receptivity
Online Spin, Ted McConnell - Wednesday, May 11, 2016
When we buy in real time, we can know a lot abo ...
- Not Tonight, Honey, I Have A Headache
Publishing Insider, Paolo Gaudiano - Thursday, May 12, 2016
Timing, as they say, is everything. This age-old saying appears to ha ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit
Connected Thinking, Chuck Martin - Tuesday, May 10, 2016
Beacons were always good at being able to trigger a message ...
- Let's Make Online Advertising Great Again!
Online Spin, Cory Treffiletti - Wednesday, May 4, 2016
There's a simple way to make advertising great again. It's called emotio ...
- Huh? People Based Advertising
Research Brief, Jack Loechner - Friday, April 29, 2016
According to a study by Econsultancy/Signal, reported by eMarketer, 29% of seni ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Monday, April 25, 2016
GfK MRI has partnered with data management platforms (DMPs) to develop ...
- Real-Time Advertising Helps Candidates Deal With Election Unpredictability
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, April 20, 2016
Improvements in ad targeting and the ability to execute campaigns in re ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV
MAD, Steve McClellan - Tuesday, April 19, 2016
The firms are integrating their data for TV campaigns in what th ...