- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Monday, April 25, 2016
GfK MRI has partnered with data management platforms (DMPs) to develop ...
- Real-Time Advertising Helps Candidates Deal With Election Unpredictability
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, April 20, 2016
Improvements in ad targeting and the ability to execute campaigns in re ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV
MAD, Steve McClellan - Tuesday, April 19, 2016
The firms are integrating their data for TV campaigns in what th ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...
- 10 Billion Clothing, Footwear Products Joining The Internet Of Things
Connected Thinking, Chuck Martin - Monday, April 18, 2016
Just about anything that can be worn is about to become pa ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Google Wants To Target Your Life
SearchBlog, Laurie Sullivan - Thursday, April 14, 2016
While calendars are intended to make the most of events, this o ...
- Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 13, 2016
Engineers at the machine learning startup indico have been working to devel ...
- Owning The Virtual Ground Game In The Presidential Election
Marketing Politics Daily, Monica Seebohm - Monday, April 11, 2016
We live in a world where information is being thrown at vote ...
- Targeted Ads Don't Just Make You More Likely to Buy, They Can Change How You Think About Yourself
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Using online tracking technology, marketers no longer have to rely on assumptio ...
- Self-Perception May Be Stronger Than Relevance When Targeting Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2016
Advertisements targeted based on an individual's online behavior are effective, but t ...
- Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Real-Time Daily, Tobi Elkin - Wednesday, March 30, 2016
Integral Ad Science is trying to help advertisers lessen the risk ...
- Niche Ad Networks Offer Differentiated, Curated Audiences
Real-Time Daily, Felicia Greiff - Monday, March 28, 2016
In a world where consumers expect a relevant, personalized experience on eve ...
- AT&T Seeks To Patent Mood-Detection Technology
Around The Net in Daily Online Examiner, Wendy Davis - Friday, March 25, 2016
AT&T has applied to patent a technology that would target ads ...
- MobileFuse Updates Core Product, Offers New Creative Units
Mobile Marketing Daily, Ben Frederick - Thursday, March 24, 2016
Ad network MobileFuse announced an update to its offering Thursday, which wi ...
- Square Partners With Facebook To Offer Ads That Can Be Gauged
Around the Net in Real-Time, Tobi Elkin - Thursday, March 24, 2016
The New York Times reports on Square's new integration with Facebook. Announc ...
- Spotify Launches Mobile Ad Format Focused On Targeting
Mobile Marketing Daily, Gavin O'Malley - Monday, March 21, 2016
Spotify on Monday unveiled Overlay Mobile -- a new initiative that serv ...
- Would Ad Tech Be Better Without The Vendors?
Data and Targeting Insider, Sean Hargrave - Monday, March 21, 2016
Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Could Tailored Ads Be The Answer To Ad Blocking?
MAD London, Jason Mander - Monday, March 21, 2016
The data shows that serving better, more targeted ads is one ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'
Around the Net in Real-Time, Tobi Elkin - Thursday, March 17, 2016
Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- Yahoo Email Privacy Settlement Moves Forward
Daily Online Examiner, Wendy Davis - Thursday, March 17, 2016
A federal judge has tentatively approved Yahoo's settlement of a lawsuit accusi ...
- Will Google 360 Help Brands Better Understand Omnichannel?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2016
Marketers have many definitions of "omnichannel" advertising, but vendors hope the relea ...
- Demographic Targeting Is Becoming Less Effective On Social Media
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 16, 2016
Ad targeting and retargeting is driving audience segmenting and advertisers need ...
- Turn 'Supercookie' Battle Sent To Arbitration
Daily Online Examiner, Wendy Davis - Wednesday, March 16, 2016
In a victory for ad company Turn, a federal judge has se ...
- Gfk MRI Builds Political Ad Targeting Data Segments
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 16, 2016
GfK MRI has partnered with data management platforms (DMPs) to launch ...
- Agencies, Brands Debate Ad-Blocking Options At SXSW
MediaDailyNews, Laurie Sullivan - Friday, March 11, 2016
AUSTIN, TEXAS -- Some publishers believe all it takes for consumers ...
- Email Powers Pinterest's New Ad-Targeting Service
Email Marketing Daily, Jess Nelson - Friday, March 11, 2016
Pinterest unveiled a suite of new ad-targeting options this week, including t ...