- Ad Industry Launches Campaign Promoting AdChoices Icon
Daily Online Examiner, Wendy Davis, Felicia Greiff - Thursday, March 10, 2016
The industry self-regulatory group Digital Advertising Alliance is launching a new ...
- FCC Chief Wants Broadband Providers To Obtain Consent For Ad Targeting
Daily Online Examiner, Wendy Davis - Thursday, March 10, 2016
Broadband providers would have to obtain consumers' consent before drawing on the ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2016
Google took a giant leap forward Wednesday in deep learning and artifici ...
- Fraud Concerns Mount Around Targeting Hispanics Online
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 9, 2016
Hispanic voters are heavy users of mobile devices and digital marketing wi ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company ...
- FCC Urged To Curb 'Pervasive Tracking Practices'
PolicyBlog, Wendy Davis - Tuesday, March 8, 2016
Digital rights groups are telling the FCC that broadband providers can gle ...
- Beacons Man Up For The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 6, 2016
Beacon business is getting bigger. When beacons first started out a whi ...
- ANA Forreser Study Shows Marketers Like Programmatic Despite Major Concerns
Around the Net in Real-Time, Tobi Elkin - Friday, March 4, 2016
The Wall Street Journal reports that despite concerns over fraud and transparenc ...
- Back To The Future: Bringing Context To Behavioral Targeting
Digital News Daily, Greg Pritchard - Wednesday, March 2, 2016
Every morning when I get to work, I browse the trade headlin ...
- Wearable Sales: $14 Billion This Year, $34 Billion in 2020; Wrist Worn Devices Rule
Connected Thinking, Chuck Martin - Wednesday, February 24, 2016
While many Internet-connected wearable devices are hitting the market well into t ...
- Cardlytics' New Product Aims To Close The Offline/Online Loop
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketin ...
- Campaigns Utilize Targeted Data In New Ways To Reach Key Voters
Red, White & Blog, Philip Rosenstein - Thursday, February 18, 2016
With around $1 billion expected to be spent on digital advertising ...
- O2 Opens Up Mobile Data For Better London Underground Targeting
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
Telefonica is opening up phone usage and browsing data from its ...
- How Dstillery Tracked 16,000 Iowa Caucus-Goers Via Their Phones
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
Fitting for this President's Day, Fusion reports on an interesting interview th ...
- Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs
Around the Net in Real-Time, Tobi Elkin - Thursday, February 11, 2016
GeoMarketing reports that with about 75% of small to medium-sized businesses th ...
- Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes
MobileShopTalk, Chuck Martin - Wednesday, February 10, 2016
Beacons are driving mobile coupons and redemption rates are on the ris ...
- Presidential Hopefuls Battle It Out In Paid-Search Advertising Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2016
Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertisi ...
- IBM May Not Be Ad Tech's "Sleeping Giant" For Much Longer
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
Adweek reports that for the last several years, "IBM has been quiet ...
- Mobile Influence On Store Sales Tops $1 Trillion
MobileShopTalk, Chuck Martin - Wednesday, February 3, 2016
Even as more online sales happen through mobile phones, the major impa ...
- Iowa Political TV: Cruz Airs More Unique TV Spots, Clinton Grabs Most TV Ad Time
MediaDailyNews, Wayne Friedman - Tuesday, February 2, 2016
A key element of Sen. Ted Cruz's win in the Iowa Republic ...
- IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Mobile Insider, Chuck Martin - Tuesday, January 26, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- Valuable Audiences Have Higher Fraud Rates
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
High demand and constrained supply in ad formats is ripe for fraudster ...
- The New Reach Of Beacons: Broadway, Rite-Aid, Sales Terminals
Connected Thinking, Chuck Martin - Sunday, January 24, 2016
Beacons may be the most pervasive connected devices that consumers experience ...
- In-Store Screens Read Faces To Deliver Targeted Content
Content Marketing Insider, Thom Forbes - Friday, January 22, 2016
Imagine if - based solely on what the camera on the scre ...
- Vending Machine Of The IoT: Touch Screen, Facial Recognition, Targeting Advertising
Connected Thinking, Chuck Martin - Wednesday, January 20, 2016
Vending machines are joining The Internet of Things. And these are hard ...
- Reelevant Launches, Targets Mass Emails
Email Marketing Daily, Jess Nelson - Wednesday, January 20, 2016
Parisian start-up Reelevant recently launched a real-time email intelligence platform aimed ...
- Time Inc. Rolls Out CampaignFocus To Provide Political Ad Targeting
Publishers Daily, Erik Sass - Wednesday, January 20, 2016
With the 2016 presidential and Congressional contests in full swing, Time In ...
- MediaPost Conference Roundup: Political Data, Tools Better Than Ever
Red, White & Blog, Philip Rosenstein - Thursday, January 21, 2016
Eleven days before the Iowa caucuses and 19 days to New Hampshire ...
- REI's Brilliant #optoutside Campaign Lands On Twitter's Top Trending List
Data and Targeting Insider, Laurie Sullivan - Thursday, January 7, 2016
Taking chances might not always be a marketer's first choice when layi ...