- Volvo Teams Up With Time Inc. For Targeting
Around the Net in Real-Time, Felicia Greiff - Monday, January 4, 2016
Volvo, a launch partner for Time Inc.’s Real Time ad product, is taki ...
- Finding New Audiences For Marketers WIll Involve Mobile Prospecting
RTBlog, Tobi Elkin - Monday, January 4, 2016
RTBlog chatted with Lauren Moores, Ph.D. and VP of strategy for Dstiller ...
- Beacons, Grocery Shopping, Consumer Behavior Tops In MobileShopTalk For Year
MobileShopTalk, Chuck Martin - Tuesday, December 29, 2015
As the year ends, it's time to take a look back ...
- Signal's Mike Sands Looks To Data Cooperatives in 2016
RTBlog, Tobi Elkin - Monday, December 28, 2015
Mike Sands is CEO of Signal, a marketing technology and data platfo ...
- Marketing To The Needs Of The IoT Consumer
Connected Thinking, Chuck Martin - Tuesday, December 22, 2015
The Internet of Things will open an entirely new dimension of consum ...
- FTC Charges App Developers With Violating Children's Privacy Rules
Daily Online Examiner, Wendy Davis - Friday, December 18, 2015
Two app developers have agreed to settle charges with the Federal Tra ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- Deep-Linking Into Mobile Trends 2016
Mobile Insider, James Connelly - Thursday, December 10, 2015
Content and creativity will reign supreme next year -- and these a ...
- Beacon-Triggered Coupons to Hit 1.6 Billion a Year
Connected Thinking, Chuck Martin - Tuesday, December 8, 2015
Mobile shoppers often are looking for deals and it looks like mo ...
- Simpli.fi CEO Eyes A Flattening Of Media Silos
Real-Time Daily, Tobi Elkin - Tuesday, December 8, 2015
Simpli.fi, a programmatic platform company that focuses on localized campaigns, sees "20 ...
- Mozilla Ends 'Sponsored Tiles' Ad Program
Daily Online Examiner, Wendy Davis - Monday, December 7, 2015
Mozilla is ending its "sponsored tiles" ad initiative, which allowed marketers ...
- Advertisers Look To Programmatic Merchandising To Boost Ad Targeting, Online Orders
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 6, 2015
The ability to combine advertising and merchandising through a programmatic platform, usi ...
- Beacons and Smart Homes: It's All About the Value
Connected Thinking, Chuck Martin - Friday, December 4, 2015
While technology around The Internet of Things proliferates, consumers seem to ...
- Defining Probabilistic Data, And Using Embedded Marketing Management
Online Spin, Cory Treffiletti - Wednesday, December 2, 2015
Do you know the difference between probabilistic and deterministic audience data ...
- Lightbulb Lessons in The Internet of Things: Promise Vs. Reality
Connected Thinking, Chuck Martin - Monday, November 30, 2015
A lightbulb in my house burned out over the weekend. That wou ...
- Beacons Moving Well Beyond the Mobile Ad
Connected Thinking, Chuck Martin - Friday, November 27, 2015
Beacons have been around for a couple of years now so th ...
- Prep & Predictions: ChoiceStream's Anna McCarthy On 5 Things You Need To Know For 2016; Clients Will Demand More
RTBlog, Tobi Elkin - Wednesday, November 25, 2015
Here, McCarthy takes a crack at 2016 predictions and places an emphas ...
- Sizmek Expands Cross-device Targeting Worldwide
Mobile Marketing Daily, Ben Frederick - Monday, November 23, 2015
Open ad management platform Sizmek announced a partnership with Tapad to expa ...
- Ubimo Adds Precinct-Level Data To Ad Targeting Platform
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 19, 2015
Israeli marketing firm Ubimo is adding an additional layer of precinct-level da ...
- Channel 4 Bows New Programmatic Service And Creative Strategy At Upfront In London
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 18, 2015
The UK's Channel 4 announced the launch its new ad targeting technolog ...
- Marketers Using 'Increasingly Granular' Tools To Reach Journalists On Social Media
Around The Net in Daily Online Examiner, Wendy Davis - Monday, November 16, 2015
Marketers are now using "increasingly granular targeting tools" to send targeted a ...
- Company Deploys 110,000 Beacons: 16 Airports, 260 High-Speed Trains, 2,100 Stores
Connected Thinking, Chuck Martin - Friday, November 13, 2015
Beacons continue to be one of the most distributed of connected objec ...
- Beacons Send Shoppers to Stores, Wi-Fi Serves Ads Once There
Connected Thinking, Chuck Martin - Thursday, November 12, 2015
Activities between beacons and Wi-Fi continue to one-up each other. Just ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targetin ...
- Xaxis Targets Voters With Personalized Ad Product
Real-Time Daily, Felicia Greiff - Monday, November 9, 2015
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politic ...
- Outfront Launches ON Smart Media, Mobile Network
MediaDailyNews, Erik Sass - Thursday, November 5, 2015
Outfront Media is launching a new technology platform and mobile network f ...
- Airport Beacons Coming: 61% at Check-in, 57% Boarding, 40% Bag Claim
Connected Thinking, Chuck Martin - Friday, October 30, 2015
Airline travelers may be among the first to see the Internet ...
- Sizmek Launches HTML5 Single-tag Responsive Ad Feature
Mobile Marketing Daily, Ben Frederick - Thursday, October 29, 2015
As brands and agencies begin to dip their toes into the wate ...
- Tips To Avoid Dumb Targeting In Google Consumer Match
SearchBlog, Laurie Sullivan - Monday, October 26, 2015
Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP ...
- xAd Partners With Adelphic, Extends Location-Based Targeting
Mobile Marketing Daily, Ben Frederick - Thursday, October 22, 2015
Adelphic, a mobile and cross-channel demand-side platform, announced a partnership with xA ...