- Yahoo Says California Privacy Law Is Unconstitutional
Daily Online Examiner, Wendy Davis - Tuesday, October 20, 2015
Yahoo is asking a federal judge to rule that California's privacy la ...
- Flipboard Enhances Ad Targeting
Mobile Marketing Daily, Ben Frederick - Monday, October 19, 2015
Flipboard, a social magazine that curates content from around the Web, announc ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Marketing Triggers in the Internet of Things
Connected Thinking, Chuck Martin - Monday, October 19, 2015
We know the Internet of Things is big and going to ...
- Demystifying Location Tech: It's Not Just About Location
Mobile Marketing Daily, Ryan Golden - Friday, October 16, 2015
If location is going to have a real impact in mobile advertisin ...
- Sky Creates Production Fund To Encourage Adsmart
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
Sky Media, the advertising sales division of Sky, has created a GBP500,0 ...
- Millward Brown Study Shows Pitfalls Of Targeting
VidBlog, P.J. Bednarski - Wednesday, October 14, 2015
Online users are less antagonistic toward ads that target their interests th ...
- Retailers' Top IoT Business Challenges: Speed, Price Sensitivity
Connected Thinking, Chuck Martin - Tuesday, October 13, 2015
The fastest growing retailers may reap the early rewards from the Intern ...
- 70% of Fastest Growing Retailers See Beacons As High Value
Connected Thinking, Chuck Martin - Monday, October 12, 2015
The majority of successful retailers expect the Internet of Things to drastical ...
- Tapping the Value in Connected Objects
Connected Thinking, Chuck Martin - Wednesday, October 7, 2015
Almost everything is going to be on the Net. Well, not literal ...
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
PolicyBlog, Wendy Davis - Thursday, October 8, 2015
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies ...
- Publishers Need Better Ad Tech To Compete With Google, Facebook
Publishers Daily, Laurie Sullivan - Wednesday, October 7, 2015
A high percentage of publishers -- 80% -- say they cannot comple ...
- Connected Objects vs. Being Connected
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
There are some subtleties around the Internet of Things. One example ...
- Bud Light Launches Smart Fridge to Track Beer Supply
Connected Thinking, Chuck Martin - Tuesday, October 6, 2015
Beer is entering the world of connected objects. Well, at least t ...
- Disney Finds Emotion Next Targeting Metric For Advertising, Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2015
Emotional response is becoming the next significant measurement tool to target advertisemen ...
- Connected Object Purchasing - Moving Beyond the Button
Connected Thinking, Chuck Martin - Monday, October 5, 2015
Among many other things, connected objects will allow consumers to buy thin ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...
- The Big Numbers in The Internet of Things
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Some of the numbers associated with the Internet of Things are strikin ...
- Beacon Messaging and Moving Beyond Battery Life
Connected Thinking, Chuck Martin - Wednesday, September 30, 2015
Beaconing is maturing. From the consumer's side, there still is the obvio ...
- UPDATE: Zefr's Brand ID Suite Matches Up YouTube Users
VidBlog, P.J. Bednarski - Wednesday, September 30, 2015
BrandID Suite will not only identify the right videos for brands ...
- The Internet of Things By The Percentages
Connected Thinking, Chuck Martin - Tuesday, September 29, 2015
One of the main impacts of the Internet of Things is t ...
- Google Customer Match Bridges Email Lists For Search, Gmail, YouTube Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2015
It seemed just a matter of time before Google would unify i ...
- The Global March of the Internet of Things
Connected Thinking, Chuck Martin - Thursday, September 24, 2015
With the Internet of Things being such a global phenomenon, no o ...
- Internet of Things Expands: Billions of Connected Devices & Dollars
Connected Thinking, Chuck Martin - Wednesday, September 23, 2015
Awareness of the Internet of Things is gaining a bit of tractio ...
- In-Store, Targeted Messaging: Deals Vs. Annoyance
MobileShopTalk, Chuck Martin - Wednesday, September 23, 2015
In-store mobile messaging can be viewed as a service or as ...
- ThinkPolitical Primes Location Targeting For Political Marketers
Mobile Marketing Daily, Ben Frederick - Monday, September 21, 2015
The field of politics is primed for a digital media explosion. Accordi ...
- Facebook To Switch On Targeting Based On Article Likes And Shares
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
Facebook will allow advertisers to target ads using the browsing data ...
- Consumer Data & Getting IoT Marketing Insights Back to the Smartphone
Connected Thinking, Chuck Martin - Thursday, September 17, 2015
All that sensor data being generated in the Internet of Things nee ...
- The Cost To Target A Mobile App Install By Operating System
Mobile Insider, Laurie Sullivan - Thursday, September 17, 2015
To take advantage of a shift in consumer attitudes, more companies a ...
- Trick People Into Watching Ads: Fewer, Better, Relevant
VidBlog, P.J. Bednarski - Thursday, September 17, 2015
I saw a bunch of commercials all in a row last Tuesda ...