- IoT Messaging & the Awareness Factor
Connected Thinking, Chuck Martin - Wednesday, September 16, 2015
Just because someone doesn't see any evidence of the Internet of Thin ...
- The Cost To Target A Mobile App Install By Operating System
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 16, 2015
To take advantage of a shift in consumer attitudes, more companies a ...
- Mobile Shopping: 51% Want Location-Based Coupons, 45% Shopping Map
MobileShopTalk, Chuck Martin - Tuesday, September 15, 2015
As more shoppers turn to their phones while in stores, they're becomi ...
- Internet of Things Summit: Connecting, Tracking & Marketing
Connected Thinking, Chuck Martin - Friday, September 11, 2015
Connecting things can be a bit more complex than it may appea ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2015
Quantcast has expanded the use of search data to assist marketers ...
- Swirl Gets Patent for Location-Based Targeted Marketing with Beacons
Connected Thinking, Chuck Martin - Thursday, September 10, 2015
Sometimes it pays to be early. This can be especially true wh ...
- Digilant Inks Deal With Cross-Device Targeting Firm Crosswise
Real-Time Daily, Tyler Loechner - Wednesday, September 9, 2015
Programmatic ad tech platform Digilant on Wednesday announced it has partnered wi ...
- The 2 Sides of Marketing in the Internet of Things
Connected Thinking, Chuck Martin - Tuesday, September 8, 2015
The IoT gadgets are coming. Whether many consumers will want or b ...
- Shopkick Beacons: 25 Big Retailers, 300 Brands
Connected Thinking, Chuck Martin - Thursday, September 3, 2015
Sensors are the source of a much of the juice of t ...
- Big Beacons: Retailers to Invest $2.5 Billion in IoT
Connected Thinking, Chuck Martin - Wednesday, September 2, 2015
While not all retailers have bought into the idea of implementing Intern ...
- Cross-Device Targeting Firm Crosswise Raises $3 Million
Around the Net in Real-Time, Tyler Loechner - Tuesday, September 1, 2015
Cross-device ad targeting firm Crosswise on Tuesday announced it has closed ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Marketing & Riding the Internet of Things Wave
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
The Internet of Things (IoT) isn't going to arrive one day wi ...
- 46% of Retailers Move to Beacons; 71% Learning Buying Patterns
Connected Thinking, Chuck Martin - Friday, August 28, 2015
For all of the fanfare over the last year about retailers usi ...
- Startup Harnesses Machine Learning, Brings Real-Time Targeting To Ad Campaigns
Real-Time Daily, Laurie Sullivan - Thursday, August 27, 2015
Pioneered by engineers at Google and Microsoft for search engine marketing, scientis ...
- Elle Magazine Taps Beacons for Levi's, Guess, Vince Camuto
Connected Thinking, Chuck Martin - Monday, August 24, 2015
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Moasis Launches Location-Targeting Platform For Brands, Agencies
Mobile Marketing Daily, Ben Frederick - Tuesday, August 25, 2015
Moasis, a location tech company, announced the launch of Moasis for Advertise ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
When it comes to the impact of the Internet of Things ...
- Using Mobile Targeting To Punch Above Your Brand Weight
MoBlog, Steve Smith - Thursday, August 20, 2015
A small natural vitamin startup is leveraging mobile targeting to outsmart b ...
- Beacons: Advertising vs. Data Collection
Connected Thinking, Chuck Martin - Friday, August 14, 2015
Beacons are hardly the biggest thing in the Internet of Things b ...
- 75% Would Skip Stores that Use Facial Recognition for Marketing
Connected Thinking, Chuck Martin - Wednesday, August 12, 2015
There may be a million or so beacons in the marketplace b ...
- Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 12, 2015
Some wonder how real-time technology serving online advertising can seem so sma ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Location Tracking Is The New Attribution Engine
Data and Targeting Insider, Steve Smith - Tuesday, August 4, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Instagram Ads API Goes Live, Makes Ads More Real-Time
RTBlog, Tyler Loechner - Tuesday, August 4, 2015
Earning its "insta" prefix -- at least among advertisers -- Instagram h ...
- Ad-Blocking Companies And EFF Unveil New 'Do Not Track' Standards
PolicyBlog, Wendy Davis - Monday, August 3, 2015
The privacy group Electronic Frontier Foundation has released its own proposed definiti ...
- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- MobileFuse Unveils Mobile Video Ad Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, July 29, 2015
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads ...
- AudienceScience Launches Cross-Device Targeting Technology
Real-Time Daily, Tyler Loechner - Thursday, July 30, 2015
AudienceScience, a demand-side platform that services brands and marketers directly, will th ...
- Wrong Assumptions And Demographics In The Age of Data
MediaDailyNews, Lisa Lacour - Thursday, July 23, 2015
Despite the fact that technology now makes interest-based targeting at scale viabl ...