- Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 12, 2015
Some wonder how real-time technology serving online advertising can seem so sma ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Location Tracking Is The New Attribution Engine
Data and Targeting Insider, Steve Smith - Tuesday, August 4, 2015
Mobile is like a portable people meter. When configured properly it c ...
- Instagram Ads API Goes Live, Makes Ads More Real-Time
RTBlog, Tyler Loechner - Tuesday, August 4, 2015
Earning its "insta" prefix -- at least among advertisers -- Instagram h ...
- Ad-Blocking Companies And EFF Unveil New 'Do Not Track' Standards
PolicyBlog, Wendy Davis - Monday, August 3, 2015
The privacy group Electronic Frontier Foundation has released its own proposed definiti ...
- Big Beacon Revenue to Come from Advertising
Connected Thinking, Chuck Martin - Thursday, July 30, 2015
Beacons will be big in the world of the Internet of Thin ...
- MobileFuse Unveils Mobile Video Ad Platform
Mobile Marketing Daily, Ben Frederick - Wednesday, July 29, 2015
MobileFuse's Mindset Targeting, which delivers rich media and mobile display ads ...
- AudienceScience Launches Cross-Device Targeting Technology
Real-Time Daily, Tyler Loechner - Thursday, July 30, 2015
AudienceScience, a demand-side platform that services brands and marketers directly, will th ...
- Wrong Assumptions And Demographics In The Age of Data
MediaDailyNews, Lisa Lacour - Thursday, July 23, 2015
Despite the fact that technology now makes interest-based targeting at scale viabl ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Mobile Insider, Steve Smith - Tuesday, July 21, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- Google Launches Eddystone, a New Open Beacon Standard
Connected Thinking, Chuck Martin - Wednesday, July 15, 2015
Google just gave beaconing around the world a big boost. A n ...
- Real-Time Email Optimization Goes Live, Relies On Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 15, 2015
Most content management systems support fixed editorial and advertising content at t ...
- 59% OK with Trading In-Store Location for Deals
MobileShopTalk, Chuck Martin - Tuesday, July 14, 2015
For mobile shoppers, deals continue to rule. Most consumers in a sto ...
- Instagram Plans More Targeting Options As It Hits 14m UK Users
Around the Net In MAD London, Sean Hargrave - Tuesday, July 14, 2015
Instagram is enabling more consumer targeting options to allow advertisers to ...
- Ad Placement, Creative In Apps Key To Higher CTR
Mobile Marketing Daily, Ben Frederick - Thursday, July 9, 2015
Ad placement could have just as much of an effect on click-throu ...
- Millennials' Beacon Reach: 38% of Moms, 20% of Women
Connected Thinking, Chuck Martin - Tuesday, July 7, 2015
Millennial moms are poised to be beaconed. Whether or not they reali ...
- Valassis, RSi Partner To Measure Sales Impact
MediaDailyNews, Erik Sass - Wednesday, July 1, 2015
Valassis is joining forces with Retail Solutions, Inc. to help retailers a ...
- British Postal Service Aims Low With Retargeted Snail Mail
Online Media Daily, George Simpson - Wednesday, July 1, 2015
Royal Mail is the primary postal service for the U.K. (think USP ...
- ROI On Video Rises -- Targeting Aids Performance
Video Insider, Daisy Whitney - Wednesday, July 1, 2015
Agencies are enjoying the results they're getting with their online video ...
- iHeartMedia Taps Unified For Analytics, Targeting
MediaDailyNews, Erik Sass - Thursday, June 11, 2015
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through ...
- Mobile Ad Targeting by Commercial Intent Signals
MobileShopTalk, Chuck Martin - Wednesday, June 10, 2015
Targeting the mobile shopper and delivering relevant messaging get better each yea ...
- The Changing Face of Mobile Commerce: ShopSavvy, RetailMeNot & Verve
MobileShopTalk, Chuck Martin - Tuesday, June 9, 2015
In and around mobile commerce, some things stay the same but thin ...
- RSi Brings In-Store Sales Data To The Digital Realm
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
Retail Solutions Inc. (RSi) on Tuesday announced the launch of a n ...
- Useful Vs. Creepy: The Jury Is Still Out
Online Media Daily, George Simpson - Thursday, May 28, 2015
Serving "the right ad, to the right person, at the right tim ...
- With Home Address Identification, Reveelz Takes Targeting Too Far
Online Spin, Kaila Colbin - Friday, May 29, 2015
As ads become more and more ubiquitous, and as advertisers become mo ...
- Google Releases Ad Targeting AdMob Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
Google announced Thursday a new set of AdMob tools to help mobi ...
- Yahoo Must Face Privacy Class-Action For Scanning Emails
PolicyBlog, Wendy Davis - Wednesday, May 27, 2015
In a blow to Yahoo, a federal judge has ruled that t ...
- Targeting The Mobilized Fan
Data and Targeting Insider, Steve Smith - Tuesday, May 26, 2015
Sports fans have always been on the leading edge of mobile us ...
- Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2015
A potentially disruptive new technology developed by an Israeli start-up takes t ...
- The 5 Levels of the Path to Personalization
MobileShopTalk, Chuck Martin - Friday, May 22, 2015
Targeting customers along their mobile path to purchase regularly involves various approach ...