Programmatic ad tech platform Digilant on Wednesday announced it has partnered with cross-device targeting firm Crosswise.
Crosswise asserts that it’s technology can match disparate devices -- including computers, tablets and smartphones -- to their individual users.
As a result of the partnership, Digilant will be able to track -- and programmatically target -- consumers across devices.
“Cross-device targeting is a tool that many brands and agencies, are striving to accomplish,” stated Kim Riedell, SVP of product and marketing at Digilant.
Cross-device targeting is something many in the industry are working on, although some have found it easier said than done.
Crosswise raised $3 million in a Series A round of funding last week.