Around the Net
Fraud Concerns Mount Around Targeting Hispanics Online
- Campaigns & Elections, Wednesday, March 9, 2016 12:06 PM
Hispanic voters are heavy users of mobile devices and digital marketing will be integral to reaching them this cycle. When run on programmatic exchanges, Hispanic targeting is twice as likely to be vulnerable to fraud. Campaigns also have to worry about other digital buy types, as Hispanic targeting is also susceptible to higher bot percentages.
