The Wall Street Journal reports that despite concerns over fraud and transparency, marketers are flocking to programmatic media. That's according to a study conducted by the ANA and Forrester
which found that marketers' use of programmatic media buying and planning has more than doubled in the last two years as they seek to improve customer targeting. The study showed that 79% of marketers
made programmatic buys over the last year. Research firm eMarketer estimates programmatic ad spending in the U.S. will grow 39.7% in 2016 to $21.55 billion.
Read the whole story at Wall Street Journal »
