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Verve Opens Self-Serve Location Targeting Platform Aimed At SMBs

GeoMarketing reports that with about 75% of small to medium-sized businesses that use digital marketing services, mobile ad platform Verve is releasing a white label self-service ad program that promises local businesses the same geo-targeting capabilities that its enterprise and agency partners currently have. "Verve’s self-serve mobile ad platform lets SMBs select audience targeting segments that can be adjusted based on location and the creative assets and messaging, all of which is directed by a range of consumer data."

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