reports that with about 75% of small to medium-sized businesses that use digital marketing services, mobile ad platform Verve is releasing a white label self-service ad program
that promises local businesses the same geo-targeting capabilities that its enterprise and agency partners currently have. "Verve’s self-serve mobile ad platform lets SMBs select audience
targeting segments that can be adjusted based on location and the creative assets and messaging, all of which is directed by a range of consumer data."
Read the whole story at GeoMarketing »