The New York Times reports on Square's new integration with Facebook. Announced on Wednesday, the integration will enable small businesses that use Square to process payments to buy and
target Facebook advertising using Square’s software. Square will collect subscription fees from the new product. The benefit to small businesses is that Facebook ads bought through
Square’s platform are directly connected to sales activity and data, according to the
Times. This will enable business owners to understand whether their Facebook ads are working
to attract new and repeat customers. “There’s a lot of excitement around buying Facebook ads, but the critical missing link is, if I put down $5, how do I know if it worked?” Saumil
Mehta, Square’s customer engagement lead, told the
Times. “The ability to track and close the loop from advertisement to sale — that’s the holy grail.”
Read the whole story at The New York Times »
