- SPINS Acquires MikMak, Click-To-Buy Ad-Tech Firm
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
Retail and CPG data company SPINS has acquired MikMak, a click-to-buy ...
- 'The Atlantic' And Vox Media File Antitrust Suits Against Google
Around the Net In Media, Ray Schultz - Thursday, January 15, 2026
Google has been hit with three anti-trust lawsuits challenging its alleged ad-technolo ...
- X Loophole: Why Google Ads May Still Appear There
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
Brands avoiding X for any reason may be purchasing advertising on t ...
- Disney's Web Page Redirect Blunder
MediaDailyNews, Laurie Sullivan - Wednesday, December 31, 2025
To understand the link with media buys, advertisers need to analyze t ...
- Michael Kassan Joins Mediaocean As Vice Chairman
MAD, Steve McClellan - Thursday, December 18, 2025
Kassan has been a fixture in the industry for over three decade ...
- Texas Sues Smart TV Companies Over Privacy
MediaDailyNews, Wendy Davis - Monday, December 15, 2025
Texas Attorney General Ken Paxton is suing Sony, Samsung, LG, Hisense a ...
- Grinch - And Ad Retargeting - Steal Holiday Surprises
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 9, 2025
Data shows that consumers are open to holiday advertising. A study ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- NYT Advertising Blows Past Google Search To Build Its Own Destiny
Data & Programmatic Insider, Laurie Sullivan - Monday, November 24, 2025
The New York Times' advertising arm is finding it can write i ...
- Company Builds Agentic Ad Support With AI Assistants
Publishers Daily, Ray Schultz - Wednesday, November 19, 2025
MediaMint offers a program it calls Mia for publishers and other fi ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...
- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Bezos Startup Bridges Physical, Digital Data With Potential For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezo ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Shipyard Taps Goodway's Estes Chief Media Officer
MAD, Steve McClellan - Monday, October 27, 2025
Estes succeeds John Mergen, who is shifting to a new, expanded ro ...
- Campaign Hot Spot: New Platform Combines Email Marketing, Programmatic
Email Insider, Ray Schultz - Thursday, October 16, 2025
StackAdapt is expanding its integrations with HubSpot, Braze and CallRail. ...
- Supply-Side Consortium Unveils Agentic Ad Protocol, Invites Ad Industry To Join
MediaDailyNews, Laurie Sullivan - Wednesday, October 15, 2025
More than 20 companies including PubMatic, Optable, Scope3, Swivel, Classify, Triton Digita ...
- DoubleVerify Battles Adalytics Over 'Bot' Report
MediaDailyNews, Wendy Davis - Friday, October 10, 2025
DoubleVerify is urging a federal judge to allow it to proceed wi ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- DOJ vs. Google Wrap-Up: Security Risks To Open-Source Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
The ruling, expected in early 2026, could change digital advertising, regulation a ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- Brand Safety Platform IAS To Be Acquired By PE Firm For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Integral Ad Science has entered into a definitive agreement to be acquir ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Google Ad-Tech Remedies Trial Begins Monday
MediaDailyNews, Laurie Sullivan - Friday, September 19, 2025
The trial will determine penalties to restore competition across online advertising. T ...
- Lenovo Appoints LinkedIn Vet As Global AI Marketing Lead
Marketing Daily, Danielle Oster - Tuesday, September 16, 2025
Tech company Lenovo is investing in AI marketing with the hiring ...
- Verve Aquires Captify And All Its Search Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 17, 2025
Search-intelligence firm Captify has been acquired by ad-tech company Verve Group, whi ...
- Best Buy Reimagines Advertising, Retail Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Best Buy Ads held its first ad-technology event on Tuesday, showcasing n ...