- Dentsu Goes All-In With MiQ, Claims Industry-First Integration
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
Dentsu this morning announced a deal making it the first holdco ...
- Apple Searches For Anything In A Screenshot
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 11, 2025
AI gives brands a new marketing channel to help consumers shop ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Stellantis Brands Come Together For 'America Made Us'
Marketing Daily, Tanya Gazdik - Monday, May 26, 2025
"It's a perfect fit," Stellantis Global CMO Olivier Francois tells "Marketing Daily ...
- Microsoft Reportedly Blocks 'Palestine' Emails, Fires Employee
MediaDailyNews, Laurie Sullivan - Thursday, May 22, 2025
A Microsoft company spokesperson acknowledged the protest and email to MediaPost, b ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- TV Search Quiz: On What Streamer Can I Watch 'The Bear' And 'NCIS' Episodes?
TV Watch, Wayne Friedman - Wednesday, May 21, 2025
Nearly 60% of consumers struggle to find their sports content, according ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
"People are watching our ad plans almost as much as they a ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying Process
Publishers Daily, Ray Schultz - Monday, May 12, 2025
PubMatic says its enhanced tool will support media buyers and publishers. ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- NAI To Shut Down Opt-Out Tools
MediaDailyNews, Wendy Davis - Thursday, May 8, 2025
"Continuing to operate the legacy opt-out tools does not align with t ...
- Microsoft: Open Public Government Data For AI Training
MediaDailyNews, Laurie Sullivan - Friday, May 9, 2025
Winning the AI race could come down to learning how to pl ...
- Google Proposes Remedies After DOJ Asks For Sell-offs
MediaDailyNews, Laurie Sullivan - Tuesday, May 6, 2025
Google outlined its own remedies after the DOJ asked a judge ...
- Marketing, Programmatic Ad Tech Merge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 6, 2025
Programmatic ad platform StackAdapt has integrated email and a first-party data h ...
- WPP's Landor Prepping Brands To Work With AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 5, 2025
Agentic agents are learning how to collaborate with each other, and W ...
- Google Rejects Breakup, But Mulls Other Remedy Concessions
Performance Marketing Insider, Laurie Sullivan - Friday, May 2, 2025
Google said at the ad tech antitrust remedies hearing Friday that ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?
TV Watch, Wayne Friedman - Friday, May 2, 2025
In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- Trade School Names Carter Executive Director, Creative & Technology
People on the Move, Fern Siegel - Wednesday, April 23, 2025
Carter will help build a proprietary AI-powered tech platform to help clien ...
- CTV Campaign Brand Reach: Lots Of Room To Grow
Advanced TV Insider, Wayne Friedman - Wednesday, April 23, 2025
Innovid estimates the average campaign reach across its 95 million TV househol ...
- Charter Communications' Ad Biz Creates New Path For Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, April 21, 2025
Charter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- How Google Controlled Publishers, Bid Impressions, Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, April 18, 2025
Index Exchange President and CEO Andrew Casale described testifying in the D ...
- Google Harmed Publishers By Monopolizing Ad Tech, Judge Rules
MediaDailyNews, Wendy Davis - Thursday, April 17, 2025
Google harmed publishers and consumers by monopolizing key components of the ad-te ...
- Google Ruled A Monopoly, How It Could Affect Ad Tech
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Industry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- How This Bristol Myers Squibb Leader Is Transforming Expectations
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, April 2, 2025
How much influence did your family have on your career choice? F ...
- Google's Wiz: Good And Bad Of AI Ad Security
Performance Marketing Insider, Laurie Sullivan - Friday, March 21, 2025
Google's acquisition of Wiz addresses security challenges in the cloud services a ...
- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...