- DoubleVerify Battles Adalytics Over 'Bot' Report
MediaDailyNews, Wendy Davis - Friday, October 10, 2025
DoubleVerify is urging a federal judge to allow it to proceed wi ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- DOJ vs. Google Wrap-Up: Security Risks To Open-Source Ad Serving
MediaDailyNews, Laurie Sullivan - Tuesday, October 7, 2025
The ruling, expected in early 2026, could change digital advertising, regulation a ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- Brand Safety Platform IAS To Be Acquired By PE Firm For $1.9B
MediaDailyNews, Laurie Sullivan - Wednesday, September 24, 2025
Integral Ad Science has entered into a definitive agreement to be acquir ...
- Google Defends Ad-Tech Business, DOJ Witness Urges Breakup
MediaDailyNews, Laurie Sullivan - Tuesday, September 23, 2025
On the first day of Google's ad-tech remedies trial, a potential buy ...
- Google Ad-Tech Remedies Trial Begins Monday
MediaDailyNews, Laurie Sullivan - Friday, September 19, 2025
The trial will determine penalties to restore competition across online advertising. T ...
- Lenovo Appoints LinkedIn Vet As Global AI Marketing Lead
Marketing Daily, Danielle Oster - Tuesday, September 16, 2025
Tech company Lenovo is investing in AI marketing with the hiring ...
- Verve Aquires Captify And All Its Search Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 17, 2025
Search-intelligence firm Captify has been acquired by ad-tech company Verve Group, whi ...
- Best Buy Reimagines Advertising, Retail Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Best Buy Ads held its first ad-technology event on Tuesday, showcasing n ...
- Marketers Eye Quantum Computing As Next Wave After GenAI, Agentic AI
Research Intelligencer, Robert Williams - Tuesday, September 16, 2025
Potential applications include advanced predictive analytics, faster data processing and real-time simulati ...
- 'Rolling Stone' Owner Sues Google, Alleges AI Overviews Hurt Revenue, Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, September 15, 2025
Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google ...
- Real Simple Justice: New Standard Seeks Payment For AI Content Scraping, Usage
Publishing Insider, Ray Schultz - Wednesday, September 10, 2025
Real Simple Licensing will allow publishers to add machine-readable licensing and royal ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- Google Faces $3.5B Fine From EU In Ad-Tech Antitrust Case
MediaDailyNews, Laurie Sullivan - Friday, September 5, 2025
EU regulators fined Google $3.5 billion (EUR2.95 billion) for breaching competition rul ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- Google Search Remedies Stirs Ad Industry Reactions
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Google will need to carefully balance security with innovation, but is expect ...
- Is Google Preparing To Make Its Ad-Tech Biz Independent?
MediaDailyNews, Laurie Sullivan - Friday, August 29, 2025
Regulators could decide that Google needs to divest Ad Manager, which hous ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- An Industry First About Some 'Industry Firsts'
Planning & Buying Insider, Joe Mandese - Thursday, August 21, 2025
I'm not saying my inbox is a representative sample of ad indust ...
- Mediaocean Adds Child Sex Abuse To Its Ad Verification Service
MediaDailyNews, Joe Mandese - Thursday, August 14, 2025
"Responsible advertising practices are essential to protecting children online," says Internet Wat ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...
- LiveRamp Must Face Privacy Claims, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, July 22, 2025
A federal judge is allowing web users to sue LiveRamp for alleged ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Dentsu Goes All-In With MiQ, Claims Industry-First Integration
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
Dentsu this morning announced a deal making it the first holdco ...
- Apple Searches For Anything In A Screenshot
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 11, 2025
AI gives brands a new marketing channel to help consumers shop ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...