- Analysts Initiate Coverage On TubeMogul, Set Price Targets
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
TubeMogul's joint book-running managers for its iPO -- BofA Merrill Lynch, Citigro ...
- Drawbridge Names Ex-Sociomantic Exec Ferrario VP, Marketing
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Drawbridge, a cross-device ad targeting firm, on Tuesday announced the appointment ...
- Centro Gets Local Through New And Expanded Partnerships With Publishers
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Digital ad tech firm Centro this week will announce new and expand ...
- Over 90% Of Buyers Using Programmatic, Per AOL Survey
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
Programmatic advertising has woven its way into every channel in marketing, includi ...
- Efficiency: Programmatic's Blessing And Curse
RTBlog, Tyler Loechner - Wednesday, August 13, 2014
The new survey results from AOL, which reveal that 90% of ...
- Dstillery Opens New HQ In New York
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Dstillery, formerly Media6Degrees, is continuing its identity overhaul. The audience targeting fi ...
- Sizmek Acquires Aerify To Add Mobile Tracking, Retargeting To Platform
Real-Time Daily, Tyler Loechner - Monday, August 11, 2014
Ad management platform Sizmek on Monday announced it has acquired Aerify Medi ...
- University Of Akron, V12 Launch On-Campus Ad Platform
MAD, Larissa Faw - Friday, August 8, 2014
University of Akron students are getting a taste of real ad buyi ...
- Marketing Tech Firm Nami Launches Media-Buying Division
Real-Time Daily, Tyler Loechner - Thursday, August 7, 2014
Nami Media, a Los Angeles-based online marketing and tech company that w ...
- Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack
RTBlog, Tyler Loechner - Friday, August 8, 2014
I had the opportunity to speak with Avi Spivack, director of produ ...
- AOL Profits Dip, While Third-Party Revs Soar
MediaDailyNews, Gavin O'Malley - Wednesday, August 6, 2014
Higher costs sent second-quarter profits down 1%, AOL said Wednesday, but t ...
- AOL Q2 Earnings: Ad Tech, Programmatic Still At Forefront
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
AOL on Wednesday released its Q2 2014 results, and once again programmat ...
- Rubicon Names 2 International MDs: Zanatta In LatAm & Brown In UK
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Rubicon Project has announced the appointment of Patrizio Zanatta as managing directo ...
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansi ...
- McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Adaptive Media, a supply-side platform (SSP), is expected to Thursday announce t ...
- Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
RTBlog, Tyler Loechner - Thursday, August 7, 2014
This week, Rocket Fuel announced its intention to acquire [x+1] for rough ...
- Mobile SSP Smaato Raises $25 Million
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
Smaato, a mobile supply-side platform (SSP), on Tuesday announced it has clos ...
- Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Real-Time Daily, Tyler Loechner - Tuesday, August 5, 2014
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announc ...
- Up Close With Digital Ad Fraud
RTBlog, Tyler Loechner - Wednesday, August 6, 2014
I recently spoke with Forensiq's David Sendroff, founder and CEO, and De ...
- Automation Needed To 'Intelligently' Interpret Big Data
Around the Net in Real-Time, Tyler Loechner - Monday, August 4, 2014
A new report from PricewaterhouseCoopers says "that advertisers are increasingly looking ...
- Attack The Opportunity In Advertising
MediaDailyNews, Tom Goodwin - Tuesday, August 5, 2014
The agency world is changing faster than ever before, but TV ...
- Agencies Building Their Own Tech Stacks
RTBlog, Tyler Loechner - Tuesday, August 5, 2014
Stoddard + Partners, a media group out of Santa Monica, Calif., ...
- MediaMath Expands Into Australia
Real-Time Daily, Tyler Loechner - Monday, August 4, 2014
Demand-side platform (DSP) MediaMath has announced its expansion into Australia and h ...
- The Intersection Of Audience-Buying And Content
RTBlog, Tyler Loechner - Monday, August 4, 2014
A recent Madison & Wall report from Pivotal Research's Brian Wieser spel ...
- Data First, Technology Second, People Third?
RTBlog, Tyler Loechner - Friday, August 1, 2014
I went back and took a second look at the recent Winterber ...