- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...
- Programmatic, Not Automatic: Why Agencies Still Matter
Programmatic Insider, Lawrence Herman - Friday, August 29, 2014
Does automated ad buying mean cutting out all human interaction in t ...
- Iponweb Acquires Custom UI Tech Company Adternity
Real-Time Daily, Tyler Loechner - Friday, August 29, 2014
Iponweb, an ad tech provider, on Friday announced it has signed ...
- A Practical Definition Of Programmatic TV
Audience Buying Insider, Joel Melby - Friday, August 29, 2014
Programmatic TV advertising has become a hot topic over the past yea ...
- Future Plc Launches 'Global Programmatic Exchange' With Rubicon
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Future plc., a London-based media corporation, has tapped Rubicon Project to laun ...
- MediaMath, Accordant, Integral Among Ad Tech Firms On Inc. 500/5000 List
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 26, 2014
Inc. Magazine has released its annual 500/5000 revenue survey, and AdExchanger h ...
- OneSpot Plugs Into Facebook Exchange For 'Content Marketing Retargeting'
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Content marketing platform OneSpot on Tuesday announced it now supports content retargeti ...
- TubeMogul Reports $28.7M Rev In Q2, Points To Hands-On Advertisers As Catalyst
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Programmatic video ad platform TubeMogul on Tuesday released its Q2 2014 financi ...
- Adform Taps MacDonald From Sizmek
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Adform, a Denmark-based ad tech company, on Monday announced the appointment ...
- Turn Boosts 'Programmatic TV' Offering With AdMore Partnership
Real-Time Daily, Tyler Loechner - Monday, August 25, 2014
Turn, a company with both a demand-side platform (DSP) and data manageme ...
- Q&A With PubMatic's Goel On Ad Tech In APAC
Around the Net in Real-Time, Tyler Loechner - Friday, August 22, 2014
Campaign Asia-Pacific has posted a Q&A with PubMatic CEO Rajeev Goel explori ...
- Creative Director Amps Up #ALSicebucketchallenge With Flashdance Routine
Mediapsssst, Richard Whitman - Wednesday, August 20, 2014
So by now you've all seen hundreds of those #ALSicebucketchallenge videos, righ ...
- Mindshare NA In Pact With Percolate
MAD, Steve McClellan - Tuesday, August 19, 2014
WPP's Mindshare North America has struck a non-exclusive deal with content marketi ...
- Black Arrow Tech Controls Household Ad Time Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2014
TV advertising system manager/provider BlackArrow has added an update to its Advan ...
- Clypd Adds 'Deal ID' Tech To Programmatic TV Platform
Real-Time Daily, Tyler Loechner - Tuesday, August 19, 2014
Clypd, a supply-side platform (SSP) for programmatic TV, on Tuesday announced ...
- TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
Real-Time Daily, Tyler Loechner - Wednesday, August 20, 2014
Programmatic video ad platform TubeMogul on Wednesday announced it has inked ...
- AppNexus Receives $60M Investment, Now Valued At $1.2B
Real-Time Daily, Tyler Loechner - Monday, August 18, 2014
AppNexus, a programmatic ad platform, on Monday received a $60 million investme ...
- Shift Taps Wolinetz To Lead Agency Partnerships
Real-Time Daily, Tyler Loechner - Monday, August 18, 2014
Shift, a marketing software company with a focus on social, on Mond ...
- 62% Of Local Publishers Using Programmatic
Real-Time Daily, Tyler Loechner - Friday, August 15, 2014
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, accordi ...
- Vantage Media Launches Private Marketplace Tech
Real-Time Daily, Tyler Loechner - Friday, August 15, 2014
Vantage Media, a supply-side platform (SSP) and ad exchange operator, has announc ...
- Nowhere To Run, Nowhere To Hide
Show Daily, Tyler Loechner - Monday, August 18, 2014
Kevin Wassong, CEO of Lin Mobile, kicked off the Mobile Insider Summ ...
- YuMe Shares Drop After Q2 Report
Around the Net in Real-Time, Tyler Loechner - Thursday, August 14, 2014
YuMe, a video ad network, has seen its shares drop over 1 ...
- Turn, Marketo Partner, Mesh Marketing Automation And Big Data
Around the Net in Real-Time, Tyler Loechner - Thursday, August 14, 2014
Turn, a demand-side platform (DSP) with a data management platform, has partner ...
- TV Automation is Already Here -- Retire The Fax Jokes
Audience Buying Insider, Walt Horstman - Friday, August 15, 2014
Programmatic TV is the combination of audience data and automated execution ...
- Former Visual IQ Execs Launch Attribution Firm, Focus On Video
Real-Time Daily, Tyler Loechner - Thursday, August 14, 2014
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sale ...
- Agencies Should See Ad Tech As An Opportunity, Not A Threat
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 13, 2014
Advertising Age has posted an article arguing that ad tech isn't ...
- What Is AOL Eyeing Next?
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 13, 2014
A recent article at the Wall Street Journal speculates what AOL cou ...
- TubeMogul Partners With AudienceXpress, Gives Buyers Access To TV Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Wednesday, August 13, 2014
AudienceXpress, a TV audience-buying platform, has partnered with TubeMogul, a programmatic ...
- Playing The Attribution Game: VivaKi Analytics Exec Weighs In
RTBlog, Tyler Loechner - Thursday, August 14, 2014
Publicis Groupe's VivaKi recently released a whitepaper on programmatic media attribution, argui ...
- Just For You: Dynamic Yield Delivers Personalized Sites
MAD, Larissa Faw - Tuesday, August 12, 2014
Dynamic Yield, an automated real-time content optimization engine, is launching a platfo ...