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Turn, Marketo Partner, Mesh Marketing Automation And Big Data

Turn, a demand-side platform (DSP) with a data management platform, has partnered with Marketo, one of the top digital marketing automation platforms, Advertising Age has reported. Marketo has also partnered with Acxiom, another data management platform.

“The integrations give Marketo users the ability to serve ads to people resembling the prospects in their marketing databases, helping them grow their reach,” writes Advertising Age. “The combination also lets marketers serve ads to prospects already in their databases, expanding their marketing automation efforts outside the email inbox.”

The article notes that the “integrations are not completely seamless,” however.

“But Mr. Fernandez said deeper integrations are on the way: ‘I don't think you've seen anybody yet articulate how a [automated ad buying platform] fits literally in the business process workflow with a marketing automation system,’” Fernandez said to Advertising Age, adding that the company “intend[s] to do that and to do that soon.”

Read the whole story at Advertising Age »

1 comment about "Turn, Marketo Partner, Mesh Marketing Automation And Big Data".
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  1. Seth Ulinski from Independent Analyst and Consultant, August 25, 2014 at 2:19 p.m.

    challenging integrations represent an excellent opportunity for companies such as Accenture and IBM.

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