- Gravity4 Bids $350 Million To Buy Ad Tech Firm Rocket Fuel
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Gravity4, an advertising technology company founded last summer that has made ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- A Real Math Man: Forensiq Taps 'Experimental Physics' Doc Andrews As Chief Scientist
RTBlog, Tyler Loechner - Thursday, May 7, 2015
Finding a "math man" of their own, digital ad fraud detection fi ...
- Facebook, IBM Partner For Ad Targeting, Personalized Brand Experience
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 6, 2015
Facebook and IBM's Commerce division are teaming up for the sake ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...
- Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
RTBlog, Tyler Loechner - Wednesday, May 6, 2015
Media buyers plan to spend nearly half (46%) of digital ad budge ...
- Gravity4 Buys adX Search To Take On Oracle, Salesforce
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
San Francisco-based marketing firm Gravity4 on Monday announced the acquisition of a ...
- Brought To You By The Consumers: TripleLift, Sticky Uncover Preferred Native Ad Disclosures
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Native advertising, the notoriously popular subset of today's digital ad industry, appea ...
- The Ad-Tech Wave Is Gonna Crash
Real-Time Daily, Frank Sinton - Monday, May 4, 2015
If the current state of the ad tech industry can be compress ...
- Programmatic Mobile Video Getting Its Legs
RTBlog, Tyler Loechner - Monday, May 4, 2015
Marketers are in the process of learning and perfecting mobile advertising, vid ...