- Marketron Begins Selling 'Programmatic' Radio Ads
Real-Time Daily, Tyler Loechner - Friday, May 29, 2015
Just over one year after announcing a partnership with Jelli, a programmat ...
- Programmatic TV Budgets To Rise From 4% To 17% By 2019
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
The programmatic marketplace continues to expand and mature, according to a n ...
- In Programmatic, Less Is Now More
RTBlog, Tyler Loechner - Friday, May 29, 2015
The juiciest bit of Magna Global's latest programmatic advertising report is undoubted ...
- Nielsen Scoops Up Neuromarketing Research Firm Innerscope
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 27, 2015
Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed su ...
- The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon
Real-Time Daily, Tyler Loechner - Tuesday, May 26, 2015
There are many facets to, and implications of, Verizon's recent $4.4 billi ...
- The Catch-22 Of Programmatic In-Housing
RTBlog, Tyler Loechner - Tuesday, May 26, 2015
Brand marketers are putting programmatic to good use, but they may n ...
- Sharethrough Taps Nudge For Audience Attention Metrics
MediaDailyNews, Erik Sass - Friday, May 22, 2015
Native advertising platforms have been moving to address advertiser demands for mo ...
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
MobileShopTalk, Chuck Martin - Tuesday, May 26, 2015
While mobile continues to grow across the board, mobile commerce is ...
- Real-Time With Cox Media's Zeigler On 'Programmatic TV'
RTBlog, Tyler Loechner - Tuesday, May 26, 2015
Programmatic television has been picking up steam in recent months. Supply-side platfor ...
- Blinkx Losses Sound Warning Bell On Online Video Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, May 21, 2015
News that Blinkx, the video advertising company, posted a pre-tax loss ...
- The 'Hottest' Pre-IPO Ad Tech Startups
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 20, 2015
Business Insider has ranked the "hottest pre-IPO" ad tech startups of 201 ...
- Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More
RTBlog, Joe Mandese - Thursday, May 21, 2015
There probably isn't a more cluttered and confusing part of the med ...
- Programmatic Automation Will Create Jobs, Just Like Spreadsheets Did
Real-Time Daily, Victor Wong - Tuesday, May 19, 2015
Nearly every advertising conference features some talk on how the programmatic robo ...
- Mobile Service Providers Move To Block Advertising
Around the Net In MAD London, Sean Hargrave - Monday, May 18, 2015
Several mobile operators plan to block advertising on their networks, setting t ...
- The Validating Effects Of Verizon's AOL Bid
Real-Time Daily, Frank Sinton - Monday, May 18, 2015
Say what you want about the details of Verizon's bid to acqui ...
- Following Sale To Verizon, AOL Ups Mobile Ad Tech Game
RTBlog, Tyler Loechner - Monday, May 18, 2015
Just one week after getting scooped up by Verizon for $4.4 billio ...
- Baidu Invests 'Millions' In Content Ad Platform Taboola
Search & Performance Marketing Daily, Tyler Loechner - Monday, May 18, 2015
Taboola, a content advertising platform, on Monday announced that Chinese search gia ...
- Rosetta Teams With IBM to Launch Marketing Platform
MAD, Larissa Faw - Thursday, May 14, 2015
Rosetta and IBM are aligning to launch an IBM-powered version of t ...
- Sizmek Buys Mobile DSP StrikeAd For $11.7 Million
Real-Time Daily, Tyler Loechner - Thursday, May 14, 2015
Sizmek, an open ad management platform that has built out support f ...
- Rocket Fuel Rejects Gravity4's Unsolicited Bid
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
Rocket Fuel has rejected the $350 takeover offer received by Gravity4 la ...
- Verizon's, AOL's Data Trove
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 13, 2015
With Verizon's purchase of AOL, its immediate goal will be to combi ...
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
Real-Time Daily, Tyler Loechner, Gavin O'Malley - Tuesday, May 12, 2015
While Verizon and AOL are both consumer-facing companies, analysts and industry watche ...
- TubeMogul Stock Rises As Company Reports $30.3M Q1 Revenue, Ups Full-Year Outlook
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
TubeMogul, a programmatic video ad platform, on Tuesday announced its first-quarter 20 ...
- Public Ad Tech Firms Ride Waves Of AOL-Verizon Deal
RTBlog, Tyler Loechner - Tuesday, May 12, 2015
The $4.4 billion mega AOL-Verizon deal is having a ripple effect ...
- IPG's Cadreon, TubeMogul Team To Build TV Buying Software
Around the Net in Real-Time, Tyler Loechner - Monday, May 11, 2015
The Wall Street Journal has reported that Cadreon, IPG Mediabrands' trading des ...
- The Mother of All Disruption
Online Spin, Gord Hotchkiss - Tuesday, May 12, 2015
Once again fellow Online Spin writer Tom Goodwin has piqued my interes ...
- Rubicon Project Rolls Out Self-Serve 'Programmatic Direct' Platform For Sellers
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Rubicon Project, an ad exchange and ad tech provider, continues to ba ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of lat ...
- Ad Tech M&A: A Win-Win For Advertisers
Programmatic Insider, Mollie Spilman - Monday, May 11, 2015
Twitter's acquisition of TellApart reignited what's become a familiar narrative within t ...
- Placemedia Rolls Out 'Programmatic Upfront' For TV
Real-Time Daily, Tyler Loechner - Thursday, May 7, 2015
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced ...