Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed sum, Advertising Age has reported.
“Founded in 2006 by neuroscientist Dr.
Carl Marci and MIT alum Brian Levine, Innerscope uses biometrics such as brain scans and galvanic skin response to measure subconscious emotional responses to media and marketing,” writes
Advertising Age.
Nielsen acquired global marketing research firm NeuroFocus in 2011, and Advertising Age reports that “Nielsen will now merge Innerscope with NeuroFocus.”
The combined group will examine “consumer consumption patterns and the interrelationship between content and media platforms,” Joe Willke, Nielsen consumer neuroscience president,
explained to Advertising Age.
Read the whole story at Advertising Age »