Tag results for "neuromarketing"
- CTV: Quantifying Non-Performance In Performance MediaConnected television took on a vibe of performance media as it matur ...
- Yelp Expands Use Of Neural Networks To Improve Ad Matching, SearchYelp has expanded its use of neural networks to improve ad matchin ...
- OMD Teams With Teads On New Attention Research, Calls It A 'Human Metric'Omnicom's OMD unit and Teads will release results of what they ca ...
- Neuro Research Shows Ads Aligned With Video Content Have Stronger ImpactResearch on the human brain and CTV advertising suggests ads that ali ...
- Atlas Shrugs: ARF To Release One Mapping 'Attention' SuppliersThe ARF said the atlas is part of its ongoing "attention validati ...
- AI Startup Finds Ads Have Just 920 Milliseconds To Hook YouAccording to Fractal Analytics' research, most people decide whether to buy somethi ...
- Media Agency of the Year: MindshareMindshare's brand refresh separated the terms "mind" and "share" to connote ...
- TV Advertising 'Memories' Metrics Better Than Digital Media: ComcastUsing three kinds of biometric measures -- eye-tracking, "cardiac deceleration" and "swe ...
- Neuro-Insight Shows How The Brain Reacts To Sound In AdvertisingAudio can change the way consumers feel about a brand. Recent studi ...
- Snap Acquires Brain-Computer Interface TechnologySnap may finally hold a significant clue to the next generation ...
- Email Brain Candy: Neuroscientist Measures Psych Response To VideosPeople were happier when they viewed emails with video than when readi ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- A Brainwave Computer That Could Change Advertising, Starting With SpotifyThe founders of Neurosity this week released the third version of technolo ...
- Don't Worry, Be UnhappyThe most unhappy app environments are -- in this order -- socia ...
- Think Different: New Industry Inclusion Push Makes Case For NeurodiversityEASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- Ironscales Adds Natural-Language Processing To Its Email Security KitThe technology helps firms block attacks that bypass legacy email defenses, t ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- What is CTRL-Labs, And Why Did Facebook Buy It?The team at CTRL-Labs is using signals from the brain as ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental HealthcareDr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- Mindshare U.S. Launches NeuroLabInitial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People LearningAt a time when much of the industry is moving toward ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For SearchCognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad FormatNew scientific research indicates video may be less effective than standard ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsA survey by "Research Intelligencer" and Pollfish finds that most believe TV ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertise ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research ExcellenceAfter 12 years and an eight-figure investment, Nielsen has pulled the pl ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some UpsideAt a time when the ad industry appears to be consumed wi ...
- How Neuroscience Measures Ad RecallMarketers searching for the secret sauce of how to "engage" with consume ...
- Developing Creative To Incite The Non-conscious MindLeveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
