Tag results for "neuromarketing"
- Forget Machine Learning, New Nielsen Institute Will Focus On People LearningAt a time when much of the industry is moving toward AI ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For SearchCognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad FormatNew scientific research indicates video may be less effective than standard or ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsA survey by "Research Intelligencer" and Pollfish finds that most believe TV's ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research ExcellenceAfter 12 years and an eight-figure investment, Nielsen has pulled the plug ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some UpsideAt a time when the ad industry appears to be consumed with ...
- How Neuroscience Measures Ad RecallMarketers searching for the secret sauce of how to "engage" with consumers ...
- Developing Creative To Incite The Non-conscious MindLeveraging an understanding of non-conscious consumer psychology throughout creative development can increase ...
- Get In Their Heads For Successful AdsUsing the latest tools and insights from neuroscience to measure, understand and ...
- Channel 4 Launches A PhD In TV Advertising NeuroscienceChannel 4 has teamed up with Durham University's psychology department to launch ...
- Neuromarketing Tips Can Help Improve Your Email MarketingEver wondered about the impact of a specific colour included in your ...
- Nielsen Becomes Strategic Partner For MedialabTime Warner has signed up Nielsen as a strategic partner for its ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)Neuroscientists have shown that memorable television ads are all about storytelling and ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine LearningGoogle took a giant leap forward Wednesday in deep learning and artificial ...
- Three Key Trends In Cross-Channel MarketingUsing multiple devices is changing the way consumers' brains work, said Ben ...
- Keep Your Conspicuous-Consumption Hands Off My BrainThis week we read that marketers and agencies are now turning to ...
- We Know What Candidates Say, But What Do They Feel? During debates, we listen to what the candidates say, but we also ...
- Forget The Hearts - Here's Why Burberry Has Won Our Minds This ChristmasEmotional storytelling is memorable, but here's why one neuroscientist reckons Burberry is ...
- To Get Consumer Neuroscience, Look At Your SmartphoneThe era of consumer neuroscience is upon us, here to provide nuanced ...
- Campaigns Will Start Trying To Read Your Mind Without being aware of it, some billboards and advertisements track the facial ...
- Teaching Artificial Intelligence To Search, Target Ads Based On MemoryIntelligent automation will become the next tool for online advertising. Recently, a ...
- Google Uses Neural Nets To Improve YouTube ThumbnailsGoogle has been using neural networks to teach algorithms to improve thumbnails ...
- Former Women Googlers, Neuroscience Expert Build Prizma Video EngineAttracting viewers to a site is one thing, and keeping them is ...
- Nielsen Scoops Up Neuromarketing Research Firm InnerscopeNielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed sum, ...
- KFC Plots An Emotional Return To FavourSpeaking in London today yessterday, KFC's CMO David Timm said KFC has ...
- Mobile Advertising From Behind The EyesThe software company Sharethrough recently commissioned a study from Nielsen to determine ...
- Virool Unveils Facial Tracking Technology To Measure EmotionsVideo ad tech firm Virool has announced the launch of a new ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' MindsNative ads on mobile sites receive twice as much "visual focus" from ...
- Social Media Is Showing Us The Future Of TV What do you see when you scan the brains of 300 TV ...
