Tag results for "neuromarketing"
- Email Brain Candy: Neuroscientist Measures Psych Response To VideosPeople were happier when they viewed emails with video than when readi ...
- What Is 4A's Universal Inclusion All About?The American Association of Advertising Agencies' Universal Inclusion Initiative is about maki ...
- A Brainwave Computer That Could Change Advertising, Starting With SpotifyThe founders of Neurosity this week released the third version of technolo ...
- Don't Worry, Be UnhappyThe most unhappy app environments are -- in this order -- socia ...
- Think Different: New Industry Inclusion Push Makes Case For NeurodiversityEASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- Ironscales Adds Natural-Language Processing To Its Email Security KitThe technology helps firms block attacks that bypass legacy email defenses, t ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- What is CTRL-Labs, And Why Did Facebook Buy It?The team at CTRL-Labs is using signals from the brain as ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental HealthcareDr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- Mindshare U.S. Launches NeuroLabInitial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People LearningAt a time when much of the industry is moving toward ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For SearchCognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad FormatNew scientific research indicates video may be less effective than standard ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad UnitsA survey by "Research Intelligencer" and Pollfish finds that most believe TV ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertise ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research ExcellenceAfter 12 years and an eight-figure investment, Nielsen has pulled the pl ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some UpsideAt a time when the ad industry appears to be consumed wi ...
- How Neuroscience Measures Ad RecallMarketers searching for the secret sauce of how to "engage" with consume ...
- Developing Creative To Incite The Non-conscious MindLeveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
- Get In Their Heads For Successful AdsUsing the latest tools and insights from neuroscience to measure, understand a ...
- Channel 4 Launches A PhD In TV Advertising NeuroscienceChannel 4 has teamed up with Durham University's psychology department to laun ...
- Neuromarketing Tips Can Help Improve Your Email MarketingEver wondered about the impact of a specific colour included in yo ...
- Nielsen Becomes Strategic Partner For MedialabTime Warner has signed up Nielsen as a strategic partner for i ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)Neuroscientists have shown that memorable television ads are all about storytelling a ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine LearningGoogle took a giant leap forward Wednesday in deep learning and artifici ...
- Three Key Trends In Cross-Channel MarketingUsing multiple devices is changing the way consumers' brains work, said B ...
- Keep Your Conspicuous-Consumption Hands Off My BrainThis week we read that marketers and agencies are now turning ...
- We Know What Candidates Say, But What Do They Feel? During debates, we listen to what the candidates say, but we al ...
- Forget The Hearts - Here's Why Burberry Has Won Our Minds This ChristmasEmotional storytelling is memorable, but here's why one neuroscientist reckons Burberry ...
