- Think Different: New Industry Inclusion Push Makes Case For Neurodiversity
MediaDailyNews, Joe Mandese - Monday, November 9, 2020
EASTON, CT -- Even as the advertising and media worlds grapple wi ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
"Inside the collisions in the data are beautiful human insights. Insight ...
- Ironscales Adds Natural-Language Processing To Its Email Security Kit
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
The technology helps firms block attacks that bypass legacy email defenses, t ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead
Inside Performance, Laurie Sullivan - Tuesday, June 23, 2020
"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- What is CTRL-Labs, And Why Did Facebook Buy It?
Media Insider, Steven Rosenbaum - Monday, October 7, 2019
The team at CTRL-Labs is using signals from the brain as ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- Mindshare U.S. Launches NeuroLab
MAD, Larissa Faw - Monday, June 17, 2019
Initial research focuses on audio storytelling, specifically where audio trumps visual creat ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People Learning
RTBlog, Joe Mandese - Monday, April 1, 2019
At a time when much of the industry is moving toward ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artifici ...
- Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format
RTBlog, Joe Mandese - Monday, September 17, 2018
New scientific research indicates video may be less effective than standard ...
- Study Finds Consumers Prefer Longer, Not Short-Form Ad Units
MediaDailyNews, Joe Mandese - Friday, June 22, 2018
A survey by "Research Intelligencer" and Pollfish finds that most believe TV ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
MediaDailyNews, Joe Mandese - Monday, June 11, 2018
Nielsen has quietly begun rolling out a new offering that enables advertise ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence
MediaDailyNews, Joe Mandese - Friday, December 22, 2017
After 12 years and an eight-figure investment, Nielsen has pulled the pl ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2017
At a time when the ad industry appears to be consumed wi ...
- How Neuroscience Measures Ad Recall
RTBlog, Tobi Elkin - Monday, March 13, 2017
Marketers searching for the secret sauce of how to "engage" with consume ...
- Developing Creative To Incite The Non-conscious Mind
MediaDailyNews, Neil Adler - Thursday, January 5, 2017
Leveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
- Get In Their Heads For Successful Ads
Research Brief, Jack Loechner - Friday, October 14, 2016
Using the latest tools and insights from neuroscience to measure, understand a ...
- Channel 4 Launches A PhD In TV Advertising Neuroscience
Around the Net In MAD London, Sean Hargrave - Tuesday, July 19, 2016
Channel 4 has teamed up with Durham University's psychology department to laun ...
- Neuromarketing Tips Can Help Improve Your Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 10, 2016
Ever wondered about the impact of a specific colour included in yo ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
London Blog, Sean Hargrave - Tuesday, March 22, 2016
Neuroscientists have shown that memorable television ads are all about storytelling a ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2016
Google took a giant leap forward Wednesday in deep learning and artifici ...
- Three Key Trends In Cross-Channel Marketing
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Using multiple devices is changing the way consumers' brains work, said B ...
- Keep Your Conspicuous-Consumption Hands Off My Brain
MediaDailyNews, George Simpson - Thursday, February 18, 2016
This week we read that marketers and agencies are now turning ...
- We Know What Candidates Say, But What Do They Feel?
Red, White & Blog, Philip Rosenstein - Wednesday, January 20, 2016
During debates, we listen to what the candidates say, but we al ...
- Forget The Hearts - Here's Why Burberry Has Won Our Minds This Christmas
London Blog, Sean Hargrave - Monday, December 7, 2015
Emotional storytelling is memorable, but here's why one neuroscientist reckons Burberry ...
- To Get Consumer Neuroscience, Look At Your Smartphone
Mobile Marketing Daily, - Friday, November 20, 2015
The era of consumer neuroscience is upon us, here to provide nuanc ...
- Campaigns Will Start Trying To Read Your Mind
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 5, 2015
Without being aware of it, some billboards and advertisements track the faci ...
- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Thursday, October 29, 2015
Intelligent automation will become the next tool for online advertising. Recently, ...
- Google Uses Neural Nets To Improve YouTube Thumbnails
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 13, 2015
Google has been using neural networks to teach algorithms to improve thumbnai ...