- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
MediaDailyNews, Joe Mandese - Monday, June 11, 2018
Nielsen has quietly begun rolling out a new offering that enables advertise ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research Excellence
MediaDailyNews, Joe Mandese - Friday, December 22, 2017
After 12 years and an eight-figure investment, Nielsen has pulled the pl ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2017
At a time when the ad industry appears to be consumed wi ...
- How Neuroscience Measures Ad Recall
RTBlog, Tobi Elkin - Monday, March 13, 2017
Marketers searching for the secret sauce of how to "engage" with consume ...
- Developing Creative To Incite The Non-conscious Mind
MediaDailyNews, Neil Adler - Thursday, January 5, 2017
Leveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
- Get In Their Heads For Successful Ads
Research Brief, Jack Loechner - Friday, October 14, 2016
Using the latest tools and insights from neuroscience to measure, understand a ...
- Channel 4 Launches A PhD In TV Advertising Neuroscience
Around the Net In MAD London, Sean Hargrave - Tuesday, July 19, 2016
Channel 4 has teamed up with Durham University's psychology department to laun ...
- Neuromarketing Tips Can Help Improve Your Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Friday, June 10, 2016
Ever wondered about the impact of a specific colour included in yo ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
London Blog, Sean Hargrave - Tuesday, March 22, 2016
Neuroscientists have shown that memorable television ads are all about storytelling a ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2016
Google took a giant leap forward Wednesday in deep learning and artifici ...
- Three Key Trends In Cross-Channel Marketing
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Using multiple devices is changing the way consumers' brains work, said B ...
- Keep Your Conspicuous-Consumption Hands Off My Brain
MediaDailyNews, George Simpson - Thursday, February 18, 2016
This week we read that marketers and agencies are now turning ...
- We Know What Candidates Say, But What Do They Feel?
Red, White & Blog, Philip Rosenstein - Wednesday, January 20, 2016
During debates, we listen to what the candidates say, but we al ...
- Forget The Hearts - Here's Why Burberry Has Won Our Minds This Christmas
London Blog, Sean Hargrave - Monday, December 7, 2015
Emotional storytelling is memorable, but here's why one neuroscientist reckons Burberry ...
- To Get Consumer Neuroscience, Look At Your Smartphone
Mobile Marketing Daily, - Friday, November 20, 2015
The era of consumer neuroscience is upon us, here to provide nuanc ...
- Campaigns Will Start Trying To Read Your Mind
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 5, 2015
Without being aware of it, some billboards and advertisements track the faci ...
- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Thursday, October 29, 2015
Intelligent automation will become the next tool for online advertising. Recently, ...
- Google Uses Neural Nets To Improve YouTube Thumbnails
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 13, 2015
Google has been using neural networks to teach algorithms to improve thumbnai ...
- Former Women Googlers, Neuroscience Expert Build Prizma Video Engine
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2015
Attracting viewers to a site is one thing, and keeping them ...
- Nielsen Scoops Up Neuromarketing Research Firm Innerscope
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 27, 2015
Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed su ...
- KFC Plots An Emotional Return To Favour
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Speaking in London today yessterday, KFC's CMO David Timm said KFC h ...
- Mobile Advertising From Behind The Eyes
Research Brief, Jack Loechner - Friday, March 27, 2015
The software company Sharethrough recently commissioned a study from Nielsen to determi ...
- Virool Unveils Facial Tracking Technology To Measure Emotions
Real-Time Daily, Tyler Loechner - Tuesday, March 17, 2015
Video ad tech firm Virool has announced the launch of a n ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds
RTBlog, Tyler Loechner - Wednesday, March 11, 2015
Native ads on mobile sites receive twice as much "visual focus" fr ...
- Social Media Is Showing Us The Future Of TV
Social Media Insider, Jamie Tedford - Wednesday, March 11, 2015
What do you see when you scan the brains of 300 ...
- The Fine, Frenetic Advertising Week That Was
MAD, Charlene Weisler - Wednesday, October 8, 2014
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiative ...
- Innerscope Wins Award For Research Paper on TV Vs. Online Consumer Engagement
Bay State Blog, Val Brickates Kennedy - Thursday, April 10, 2014
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation ...
- Neuroplastic Fantastic Brand Lovers
RTBlog, Joe Mandese - Thursday, March 27, 2014
I never imagined I'd cover an industry keynote touching on the subjec ...
- Neuromarketing: Problems And Possibilities
MediaDailyNews, Gabe Samuels - Thursday, March 27, 2014
Current traditional market research relies on respondents' recall, which is often fault ...