Tag results for "neuromarketing"
- Developing Creative To Incite The Non-conscious MindLeveraging an understanding of non-conscious consumer psychology throughout creative development can increa ...
- Get In Their Heads For Successful AdsUsing the latest tools and insights from neuroscience to measure, understand a ...
- Channel 4 Launches A PhD In TV Advertising NeuroscienceChannel 4 has teamed up with Durham University's psychology department to laun ...
- Neuromarketing Tips Can Help Improve Your Email MarketingEver wondered about the impact of a specific colour included in yo ...
- Nielsen Becomes Strategic Partner For MedialabTime Warner has signed up Nielsen as a strategic partner for i ...
- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)Neuroscientists have shown that memorable television ads are all about storytelling a ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine LearningGoogle took a giant leap forward Wednesday in deep learning and artifici ...
- Three Key Trends In Cross-Channel MarketingUsing multiple devices is changing the way consumers' brains work, said B ...
- Keep Your Conspicuous-Consumption Hands Off My BrainThis week we read that marketers and agencies are now turning ...
- We Know What Candidates Say, But What Do They Feel? During debates, we listen to what the candidates say, but we al ...
- Forget The Hearts - Here's Why Burberry Has Won Our Minds This ChristmasEmotional storytelling is memorable, but here's why one neuroscientist reckons Burberry ...
- To Get Consumer Neuroscience, Look At Your SmartphoneThe era of consumer neuroscience is upon us, here to provide nuanc ...
- Campaigns Will Start Trying To Read Your Mind Without being aware of it, some billboards and advertisements track the faci ...
- Teaching Artificial Intelligence To Search, Target Ads Based On MemoryIntelligent automation will become the next tool for online advertising. Recently, ...
- Google Uses Neural Nets To Improve YouTube ThumbnailsGoogle has been using neural networks to teach algorithms to improve thumbnai ...
- Former Women Googlers, Neuroscience Expert Build Prizma Video EngineAttracting viewers to a site is one thing, and keeping them ...
- Nielsen Scoops Up Neuromarketing Research Firm InnerscopeNielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed su ...
- KFC Plots An Emotional Return To FavourSpeaking in London today yessterday, KFC's CMO David Timm said KFC h ...
- Mobile Advertising From Behind The EyesThe software company Sharethrough recently commissioned a study from Nielsen to determi ...
- Virool Unveils Facial Tracking Technology To Measure EmotionsVideo ad tech firm Virool has announced the launch of a n ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' MindsNative ads on mobile sites receive twice as much "visual focus" fr ...
- Social Media Is Showing Us The Future Of TV What do you see when you scan the brains of 300 ...
- The Fine, Frenetic Advertising Week That WasAdvertising Week was a fine, frenetic mixture of industry announcements, brilliant initiative ...
- Innerscope Wins Award For Research Paper on TV Vs. Online Consumer EngagementConsumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation ...
- Neuroplastic Fantastic Brand LoversI never imagined I'd cover an industry keynote touching on the subjec ...
- Neuromarketing: Problems And PossibilitiesCurrent traditional market research relies on respondents' recall, which is often fault ...
- Is Neuromarketing Coming of Age?Neurology and marketing are now connected. Leading the charge, it appears, ...
- I'm Not Listening But I Hear You...Messaging that is absorbed subconsciously while listening non-consciously can create brand associatio ...
- The State Of Neuroscience In Market ResearchAdvances in neuroscience have taught us that unconscious emotional response is critical ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-TimeIn a move that ups the ante for real-time media measurement, A ...
