- Science Reveals What Makes A Memorable Ad (Hint -- It's Not A Call To Action)
London Blog, Sean Hargrave - Tuesday, March 22, 2016
Neuroscientists have shown that memorable television ads are all about storytelling a ...
- Google's AlphaGo Defeats Champion Player, Showing Power Of AI, Machine Learning
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 9, 2016
Google took a giant leap forward Wednesday in deep learning and artifici ...
- Three Key Trends In Cross-Channel Marketing
Real-Time Daily, Felicia Greiff - Monday, February 29, 2016
Using multiple devices is changing the way consumers' brains work, said B ...
- Keep Your Conspicuous-Consumption Hands Off My Brain
MediaDailyNews, George Simpson - Thursday, February 18, 2016
This week we read that marketers and agencies are now turning ...
- We Know What Candidates Say, But What Do They Feel?
Red, White & Blog, Philip Rosenstein - Wednesday, January 20, 2016
During debates, we listen to what the candidates say, but we al ...
- Forget The Hearts - Here's Why Burberry Has Won Our Minds This Christmas
London Blog, Sean Hargrave - Monday, December 7, 2015
Emotional storytelling is memorable, but here's why one neuroscientist reckons Burberry ...
- To Get Consumer Neuroscience, Look At Your Smartphone
Mobile Marketing Daily, - Friday, November 20, 2015
The era of consumer neuroscience is upon us, here to provide nuanc ...
- Campaigns Will Start Trying To Read Your Mind
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, November 5, 2015
Without being aware of it, some billboards and advertisements track the faci ...
- Teaching Artificial Intelligence To Search, Target Ads Based On Memory
SearchBlog, Laurie Sullivan - Thursday, October 29, 2015
Intelligent automation will become the next tool for online advertising. Recently, ...
- Google Uses Neural Nets To Improve YouTube Thumbnails
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 13, 2015
Google has been using neural networks to teach algorithms to improve thumbnai ...
- Former Women Googlers, Neuroscience Expert Build Prizma Video Engine
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2015
Attracting viewers to a site is one thing, and keeping them ...
- Nielsen Scoops Up Neuromarketing Research Firm Innerscope
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 27, 2015
Nielsen has acquired neuromarketing researching company Innerscope Research for an undisclosed su ...
- KFC Plots An Emotional Return To Favour
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2015
Speaking in London today yessterday, KFC's CMO David Timm said KFC h ...
- Mobile Advertising From Behind The Eyes
Research Brief, Jack Loechner - Friday, March 27, 2015
The software company Sharethrough recently commissioned a study from Nielsen to determi ...
- Virool Unveils Facial Tracking Technology To Measure Emotions
Real-Time Daily, Tyler Loechner - Tuesday, March 17, 2015
Video ad tech firm Virool has announced the launch of a n ...
- Forget Viewability - Nielsen Study Shows What's On Mobile Users' Minds
RTBlog, Tyler Loechner - Wednesday, March 11, 2015
Native ads on mobile sites receive twice as much "visual focus" fr ...
- Social Media Is Showing Us The Future Of TV
Social Media Insider, Jamie Tedford - Wednesday, March 11, 2015
What do you see when you scan the brains of 300 ...
- The Fine, Frenetic Advertising Week That Was
MAD, Charlene Weisler - Wednesday, October 8, 2014
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiative ...
- Innerscope Wins Award For Research Paper on TV Vs. Online Consumer Engagement
Bay State Blog, Val Brickates Kennedy - Thursday, April 10, 2014
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation ...
- Neuroplastic Fantastic Brand Lovers
RTBlog, Joe Mandese - Thursday, March 27, 2014
I never imagined I'd cover an industry keynote touching on the subjec ...
- Neuromarketing: Problems And Possibilities
MediaDailyNews, Gabe Samuels - Thursday, March 27, 2014
Current traditional market research relies on respondents' recall, which is often fault ...
- Is Neuromarketing Coming of Age?
MediaDailyNews, Gabe Samuels - Thursday, February 6, 2014
Neurology and marketing are now connected. Leading the charge, it appears, ...
- I'm Not Listening But I Hear You...
Marketing Daily, Bob McCurdy - Thursday, September 12, 2013
Messaging that is absorbed subconsciously while listening non-consciously can create brand associatio ...
- The State Of Neuroscience In Market Research
Marketing Daily, Elissa Moses - Friday, June 14, 2013
Advances in neuroscience have taught us that unconscious emotional response is critical ...
- How Do You Feel About This: AOL Enables Brands To Track Users' Unconscious Emotions, In Real-Time
Online Media Daily, Joe Mandese - Friday, June 14, 2013
In a move that ups the ante for real-time media measurement, A ...
- Nielsen's Moult To Run Rival Innerscope, Push Emotion On Madison Avenue
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2013
Marketing and media research industry vet Bill Moult has one of t ...