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Campaigns Will Start Trying To Read Your Mind

Without being aware of it, some billboards and advertisements track the facial reactions of passers-by allowing advertisers to tweak the wording or image of ads to receive the desired emotion. Neuromarketing and its budding cousin, Neuropolitics, may be making its way into the trove of tools presidential campaigns' use to help secure a win.

Read the whole story at The New York Times »

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