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IPG's Cadreon, TubeMogul Team To Build TV Buying Software

The Wall Street Journal has reported that Cadreon, IPG Mediabrands’ trading desk, has partnered with programatic video ad-buying platform TubeMogul “to build tools and software for buying targeted TV ads.”

According to Cadreon’s global president, Arun Kumar, the new set of proprietary tools will be aimed at helping IPG’s clients blend data from numerous sources to reach more specific and valuable audiences with TV ads across multiple TV networks,” writes the WSJ.

Cadreon has worked closely with TubeMogul on other video ad-buying projects before, particularly in Australia, where it leans heavily on TubeMogul’s platform to buy video ads. Cadreon Australia was recently named the first trading desk to use TubeMogul’s new digital-out-of-home offering in the country as well.

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