Tag results for "addressable tv"
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- TV's Advertising Power Is Still Fading, Study FindsAd recall and viewer engagement have reached new lows in today's second-screeni ...
- Charter Communications' Ad Biz Creates New Path For CampaignsCharter's partnership with PubMatic creates a new path for ad campaigns. Transparen ...
- Google Ruled A Monopoly, How It Could Affect Ad TechIndustry execs were not surprised at U.S. District Court Judge Leonie Brinkema ...
- Disney's Remakes: Live-Action Comes To Life... And CashIn a new survey, nearly 60% say Disney is doing remakes ...
- Project Peacock Made Discover's Campaign FlyDiscover for the first time launched a product other than a cred ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-YearFor all premium video inventory including premium streaming, linear and others, arou ...
- Netflix Taps Pangis To Lead Ad Sales: Former GroupM, Ampersand ExecPangis will oversee Netflix's advertising sales and account management team for t ...
- New TV Advertisers See 'Mid-Funnel' Results From CampaignsThe initial success of a TV campaign encourages many brands to increa ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Black Audiences Favor TV, Streamed Content Over Social MediaBlack consumers seek culturally relevant content with authentic representation and storytelling th ...
- Smart TVs Are Becoming Home Entertainment HubsSmart TVs aren't just for watching video, with half of consumers sayi ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Television's Addressable Transformation: A Lifeline For Local StationsUnlike national addressability, the local station addressable business requires all distributors ...
- Advertisers Favor Live Televised Events For Viewer EngagementMore than half of advertisers said a large, simultaneous audience is t ...
- Netflix Dominates Gen Z's Time Spent With StreamingOne quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- Addressable TV Consistently Gets 40% Reach: CIMMThe research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'A third of advertisers now consider addressable TV advertising a "must bu ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TVGo Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- Go Addressable Adds Paramount, Becomes Official Trade OrgThe organization is expanding its membership, with funding to expand educational effor ...
- Addressable Gets A Boost From Satellite CarriersWith DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Half Of Buyers Say Addressable TV Played Role In UpfrontsAnd 80% of those execs said addressable was an important or extreme ...
- DirectTV: Digital Media, Addressable TV Still A Priority For AdvertisersAddressable TV is increasingly combined with search, display and other media ...
- 73% Of Marketers Now Using Addressable TVSeventy-three percent of marketers now use addressable TV - up from 6 ...
- Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges RemainAI and other technology will help drive growth, but misperceptions about cos ...
- IAB Tech Lab Launches Dedicated Advanced TV GroupMedia, vendors, others say they will collaborate to tackle technology frameworks a ...
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
