- Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided
MAD, Steve McClellan - Tuesday, June 7, 2016
The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem includi ...
- Publicis CEO Calls ANA's Pending Report 'Unfair'
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Right before the Association of National Advertisers' (ANA) report on transparency ...
- The State Of The Ad Biz: A Mess Of Our Own Making
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 7, 2016
Writing on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- WFA: Without Changes, Ad Fraud May Reach $150 Billion Annually
MAD, Steve McClellan - Monday, June 6, 2016
A new report from the World Federation of Advertisers concludes that ...
- Probe Said To Find Rebates Lurking Behind U.S. Ad Deals
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
As issues surrounding transparency reach a fever-pitch, an eight-month probe by t ...
- Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities
MAD, Larissa Faw - Thursday, June 2, 2016
That's according to the Digital Outlook Study, part of The SoDA Repor ...
- Holding Companies Scream 'We Don't Do That!' In Advance of 'Explosive' Agency Kickback Study
Mediapsssst, Richard Whitman - Thursday, June 2, 2016
In advance of the Association of National Advertisers' report on the advertisi ...