- Agencies Reveal Clients Lack Media Skills, Clients Concerned By Agency Talent Levels
Around the Net In MAD London, Sean Hargrave - Wednesday, June 29, 2016
The majority (70%) of media agencies believe companies lack media skills in-hou ...
- Fallout From ANA Report: Chase Hired Auditors To Look at Publicis
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Chase, the U.S. consumer and commercial banking division of JPMorgan, has call ...
- For BBDO And Mars, Award-Winning Creative Is A Marriage
MAD, Larissa Faw - Tuesday, June 28, 2016
Great creative adds value to the company's bottom line, proclaimed Bruce McCol ...
- Google Partner Program Badges Highlight Expertise In Search Ads, Video
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 28, 2016
Call it a symbol of trust or an emoji of honor. Goog ...
- At Cannes, Ad Industry Confronts Rise Of Facebook
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 28, 2016
In his Mediator column, The New York Times' Jim Rutenberg says ...
- Most Agencies Believe Media Talent At Advertisers Not Cutting It
MAD, Steve McClellan - Tuesday, June 28, 2016
According to a just-released study from ID Comms that probes the curre ...
- Sainsbury's In Talks With Four Agencies For Its Advertising Brief
Around the Net In MAD London, Sean Hargrave - Monday, June 27, 2016
Sainsbury's is speaking with four agencies about its GBP60m ad business. ...
- Industry Needs To 'Cut The Crap': 'The Economist' Panel At Cannes
Around the Net in Real-Time, Tobi Elkin - Friday, June 24, 2016
Marc Pritchard, global marketing and brand building officer, P&G, sat on t ...
- Under Armour: Advertising Saved Our Company
MAD, Larissa Faw - Thursday, June 23, 2016
Under Armour launched its first national campaign in December 1999 by spendi ...
- Agencies Rally Around Unilever Anti-Stereotypes Project
MAD, Larissa Faw - Thursday, June 23, 2016
"We want to deliver fresh campaigns that are more relevant to today ...
- Advertising Isn't Dead, But The Market Is Changing
Around the Net in Real-Time, Tobi Elkin - Thursday, June 23, 2016
All advertising isn’t dead -- just bad advertising. That was the conclusi ...
- Marketer-Agency Relationships Booming
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
Here is reconfirmation that the degree of collaboration among marketers and agency partne ...
- Death By A Thousand Cuts - Agency Networks' Slo-Mo Self-Destruct
MAD, Vernon Vasu - Tuesday, June 21, 2016
As the best and brightest in the industry gather at Cannes ...
- Havas Group, Atom Factory Form Creative Joint Venture, The SMASHD Group
MediaDailyNews, Laurie Sullivan - Tuesday, June 21, 2016
Havas Group and Atom Factory have formed a joint venture aimed ...
- Don't Blame The Agency
Online Spin, Cory Treffiletti - Wednesday, June 22, 2016
I recently read the Association of National Advertisers report regarding the findin ...
- BT Believed To Be Reviewing Media After EE Merger
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
It is likely to be one of the biggest media reviews ...
- Responding To ANA Report, ID Comms Issues 'Manifesto For Change'
MAD, Steve McClellan - Thursday, June 16, 2016
In response to demand from its own clients in the wake ...
- Transparency or Black Box, Take Your Pick
MAD, Tom Denford - Thursday, June 16, 2016
In the future, the real divide will be between agencies that b ...
- GroupM's Norman Takes ANA To Task: Cites Omissions, Inaccuracies In Transparency Report
MAD, Steve McClellan - Tuesday, June 14, 2016
The report, Norman wrote, failed to note the significant investments made ...
- The ANA Is Adding Insult To Injury
Publishing Insider, Paolo Gaudiano - Wednesday, June 15, 2016
For the past few days I've had the pleasure of participating ...
- Transparent Media Partners Offers Free Programmatic Media Assessment To Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
Transparent Media Partners, a marketing technology consultancy, said it will offer complimenta ...
- OMD Retained By NSPCC
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
OMD UK has fought off rivals to retain the estimated GBP10 milli ...
- ANA Chairman Tony Pace Defends Transparency Report
MAD, Steve McClellan - Friday, June 10, 2016
In a letter to the ANA membership that was issued today, Chairm ...
- The Really Guilty Party In The ANA Debate? Advertisers!
Online Spin, Maarten Albarda - Monday, June 13, 2016
So it has been a week since the Association of National Advertise ...
- Rebates? Really? Oh, Damn Those Other Guys...!!!
MediaDailyNews, George Simpson - Thursday, June 9, 2016
In the least surprising finding since the CDC revealed that more th ...
- Sainsbury's Is Considering Replacing AMV BBDO
Around the Net In MAD London, Sean Hargrave - Thursday, June 9, 2016
Sainsbury's is in talks with a number of top creative agencies ...
- Media Transparency: For Every Inaction, There Is A Reaction
MediaDailyNews, Morten Pedersen - Wednesday, June 8, 2016
So there you have it. Eight months in the making and aid ...
- The Hypocrisy Of The Transparency Debate
Publishing Insider, Paolo Gaudiano - Thursday, June 9, 2016
After a few months of relative quiet, the issue of transparency ...
- Holding Companies Hit Back At 'Inflammatory' ANA Rebate Report
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
"Short-sighted," "inflammatory" and "unsubstantiated" -- the world's largest holding companies have so ...
- Holding Companies' Rebate Denials Don't Ring Entirely True In The UK
London Blog, Sean Hargrave - Wednesday, June 8, 2016
Holding companies can deny ANA's rebate claims in the U.S., but wh ...